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Germany Home Textile Market - Growth, Trends, And Forecasts (2020 - 2025)

Published on: Jun 2020 | From USD $3250 | Published By: MORDOR INTELLIGENCE | Number Of Pages: 150

Germany is one of the largest markets for home textiles in Europe. It is one of the prominent countries in western Europe for bed, bath, and table linen consumption. Due to the increase in real private expenditure consumer spending is increasing on home textile products in Germany.

Germany is also the largest importer and exporter of home textiles in Europe. There is a rising trend for eco-friendly home textiles in Germany. Germany has traditionally led Europe's demand for organic cotton, with mail-order companies, accounting for the bulk of sales in this category.

The country also conducts a global trade fair known as Heimtextil for home textiles, interior design, and interior trends annually. As per the eventŐs statistics, 31% of the visitors show interest in bed linen, 30% for textile home accessories and cushions, 23% for bathroom textiles, and 18% for bedcovers.The online trade of Germany in the household and home textiles segment is developing positively despite COVID-19. By April 2020, the online sales of home textiles were increased by 20.8% over 2019.

Key Market Trends

Positive Housing Market Fuels Demand for Home Textile Products

The developments in the housing market also affect the European market, for home decoration and household textiles. Between 2017 and 2019, there was an increase in new-build housing in Europe, especially in countries like Germany. This demand for new housing units is expected to continue further in the future.

This is an important indicator of the housing market, as the construction of new houses implies that the houses need to be furnished and decorated, which may indicate growth in consumption for the home decoration and household textiles sectors. Home textile products, such as duvet covers, have high potential, to develop in countries like Germany.

Rising Imports of Home Textiles in Germany

Germany is the largest importer of the home textile products in Europe with nearly 18% of the imports in home decorations and home textiles in the region in 2018. Most of the German imports of home textiles arrive from within Europe while the rest of the imports are from developing countries such as China, India, and Turkey. In addition to being EuropeŐs main importer and largest market, Germany also exports a lot of home textile products. Most of the home textile exports consist of re-exports since Germany is not a significant home textiles producer.

Competitive Landscape

The German home textile industry is highly competitive and fragmented with some of the major players such as Tirotex, Bimatex, and H&M. The industry is primarily, composed of small and medium-sized companies that, over recent decades, have seen a transformation from low-cost high-volume production to that of high quality.

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SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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