North America held more than 20% of the market globally in the production of small home appliances in the year 2015. The simplified lifestyle and convenience are adding to the growth of the small home appliances market in the North American region. The growth has been slowed in the year 2019 when compared to other regions globally. However, the growth in the North American region is driven by growth in various categories of small home appliances including vacuum cleaners, small kitchen appliances, and air purifiers.
Product configurations with new/advanced controls are the leading trends within the small domestic appliance market. Consumer wish of simplification is driving the demand for small home appliances market in North American regions. Small appliances with IoT and connectedness with mobile systems, apps that make consumer life convenient are a major force driving the market. Multifunctional small appliances with new features expected to influence the growth of the small domestic appliance market in a positive direction.
Key Market Trends
United States is Leading the Market
The increase in the number of households along with hectic lifestyles is leading to the growth of small home appliances in the United States market. Innovation, performance, and premiumization in the making of small domestic appliances are leading to the growth of the market and increasing the demand of small home appliances. Small home appliances that are portable and allow easy cooking with efficient time utilization will lead to higher sales in the upcoming years.
Moreover, government regulation and mandatory use of energy-efficient appliances will facilitate the growth of energy-efficient small home appliances including cookers, vacuum cleaners, rice cookers, and other small home appliances.
Increasing Exports of Vacuum Cleaners from Canada
The Canadian vacuum cleaner market is expected to grow at Cagr of 2% from 2020 to 2025. According to a global consumer survey, Canadian households have approximately 86% of the penetration of vacuum cleaners in the market. Powerful vacuum cleaners that are versatile are leading to the growth of the segment. There is an increase in exports of vacuum cleaners in the year 2019 as compared to 2018. Automatic and robotic vacuum cleaners are also demanded within the country. An increase in smart homes in Canada is leading to the demand for Cordless vacuum cleaners are the latest trend in the market.
The Small Domestic appliances market in North America is competitive in nature and has high fragmentation. Innovative design and differentiation of products can help manufacturers capturing the market. New technologies introduction will lead companies to introduce more products to the market. Small Startups are entering the market and innovating new products to reap the benefits of rising consumption of appliances in the market.
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Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.