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India Home Furniture Market - Growth, Trends, And Forecasts (2020 - 2025)

Published on: Aug 2020 | From USD $2900 | Published By: MORDOR INTELLIGENCE | Number Of Pages: 130

Indian home furniture market is expected to register a higher CAGR during the forecast period. Owing to the channelize process of production, distribution, and selling and increasing demand for household furniture (due to an increased spending capacity of consumers), the home furniture market in India may have an interesting growth during the forecast period. Increased per capita income of the middle class is boosting the Indian home furniture market. The growth in the infrastructure sectors, like real estate and tourism, is also responsible for the increased demand for commercial furniture in India. Moreover, the country is well-known for producing carved furniture and other specialized wood furniture. These are the key growth drivers of the home furniture industry in India. Furniture brands are looking to enhance their presence with local distribution tie-ups and stand-alone stores across major cities. The growth of this market is just not restricted to high street retail, as online players have carved a niche for themselves in this segment. Furniture has always been an important part of home improvement. With the boom in residential property purchases and the increased desire among homeowners for a well-set-up house and stylish interior, the furniture category is performing quite well.

Key Market Trends

Growing Residential Real Estate

The Indian residential real estate market has been witnessing growth, owing to the increasing population, and growing demand for affordable housing accommodation. Major metropolitan cities, such as Delhi, Mumbai, Kolkata, and others, have also showcased the rising demand for luxury housing complexes, such as villas, penthouses, and apartments, in the past few years. This has augmented the need for furniture, such as sofa sets, dining sets, beds, and chairs, which is further expected to witness growth in the upcoming years as well. Even though the Indian furniture segment is highly unorganized, companies, such as Godrej Interio, Zuari furniture, and others, have been eyeing to cater to the mounting demand for the branded home furniture in the country.

Kitchen Furniture

Kitchen furniture includes modular furniture, which includes cabinets and dish case. Even though the arrival of ready to live, fully and semi-furnished apartments provided by leading builders and construction companies, the contribution of kitchen furniture in the marketŐs revenue remained nearly stagnant in the recent years, majorly owing to the fact that Indian customers strongly focus on customization of kitchen according to their requirements, and they are less likely to change the kitchen furniture quite frequently as other home furniture items. Moreover, the kitchen has been always observed in the back-drop for furniture products. Most Indian homeowners have utilized metal-based furniture in the kitchen, which possesses a high life cycle and provides a premium look at lower costs.

Competitive Landscape

The report covers major international players operating in the Indian home furniture market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping new markets.

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- The market estimate (ME) sheet in Excel format
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1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS AND DYNAMICS
4.1 Market Overview
4.2 Drivers
4.3 Restraints
4.4 Opportunities
4.5 Porters Five Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Value Chain Analysis of the Indian Home Furniture Market
4.7 Trends Influencing the Indian Home Furniture Market
4.8 Insights on Millennials and the Housing Market in India
4.9 Technological Innovations
4.10 Impact of COVID-19 on the Market

5 MARKET SEGMENTATION
5.1 Product
5.1.1 Living-Room and Dining-Room Furniture
5.1.2 Bedroom Furniture
5.1.3 Kitchen Furniture
5.1.4 Lamps and Lighting Furniture
5.1.5 and Plastic and Other Furniture
5.2 Distribution Channel
5.2.1 Home Centers
5.2.2 Flagship Stores
5.2.3 Specialty Stores
5.2.4 Online Stores
5.2.5 Other Distribution Channels

6 COMPETITIVE LANDSCAPE
6.1 Market Competition Overview
6.2 Company Profiles
6.2.1 Godrej Interio
6.2.2 Zuari Furniture
6.2.3 Durian Furniture
6.2.4 Damro Furniture
6.2.5 Nilkamal Furniture
6.2.6 IKEA
6.2.7 Ashley Furniture Industries Inc.
6.2.8 Usha Lexus Furniture
6.2.9 Evok
6.2.10 Hulsta

7 FUTURE OF THE MARKET

8 APPENDIX

9 DISCLAIMER

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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