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India Outdoor Furniture Market - Growth, Trends, And Forecasts (2020 - 2025)

Published on: Aug 2020 | From USD $2900 | Published By: MORDOR INTELLIGENCE | Number Of Pages: 120

The outdoor furniture market in India is driven by the growth of furniture in the Asia-Pacific region. Increasing international tourists in the country drive the international outdoor furniture market. The government-led initiatives to promote usage of open spaces and high investments to modify public spaces, parks sports arenas, and other areas may further lead to an increase in demand for the outdoor furniture market.

Mixed and dual-purpose outdoor furniture is becoming popular in the Indian market as an effective way to deal with space. Mixed material furniture is also gaining traction in the outdoor furniture market as they have a unique look and stand out from the crowd. In the residential sector, patio furniture is mainly used for balcony, terrace, and gardens. While in commercial segment restaurants, hotels are the large buyers of this kind of items of furniture.

Key Market Trends

Wood Furniture is Majorly Preferred by Indians as Outdoor Furniture

Consumers majorly prefer wooden material outdoor furniture in the Indian market. Among the wooden furniture cane wood outdoor furniture are gaining more traction in the outdoor furniture market. Cane outdoor furniture is preferred due to its light-weight, easy to maintain, design features, etc. Cane furniture offers easy seating and is easy to move as per the consumer's need and can beautifully enhance the outdoor spaces of the homes in India. This furniture is locally produced and comes in various designs suitable for outdoor furniture. Some of the outdoor cane furniture includes cane chairs and table sets, outdoor cane swing, swing chair with long chain, cane lounges, etc.

However, plastic and metal furniture demand are also expected to grow in the coming years. Aluminum and iron outdoor furniture is also preferred because of their light-weight and moisture resistance properties. On the other hand, plastic furniture also has high potential in the outdoor furniture market because of its climatic resistance and easily movable properties.

Growing Organized Sector for Outdoor Furniture Market While Unorganized Sector Still Dominates the Market

The Indian outdoor furniture market is moving toward an organized sector while the unorganized sector still leads the market. The segment largely consists of mom and pop stores. High operational costs plus varying customer demand and customization options are still posing a challenge to the organized sector in the market. Offline mode is still a favorable channel for buying furniture in India.

However, players in the market are shifting to online channels to cater to the rising demand in urban areas of the country, which again is risky investment considering the buyer's touch and feel notion for buying the furniture. Modular outdoor furniture is also getting popular in the metro cities of the Indian subcontinent. So, to overcome the challenge of and deal with an unorganized sector, companies, such as ÒLivspaceÓ have introduced entire interior designing by technology.

Competitive Landscape

The outdoor furniture market in India is fragmented, with a large number of small and medium regional companies present in the market, along with a few large players. The market is highly competitive with changing preferences of customers in the market. Factors, such as price, quality, and durability of furniture, are considered by consumers while buying outdoor furniture in the market,

Reasons to Purchase this report:

- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study

2 RESEARCH METHODOLOGY
2.1 Analysis Methodology
2.2 Research Phases

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 PESTLE Analysis
4.5 Value Chain Analysis
4.6 Porter's Five Forces Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
4.7 Insights on Consumer Purchasing Behaviour in the Market
4.8 Insights on Impact of COVID-19 on the market
4.9 Insights on Exports and Imports Trends in the Market
4.10 Insights on Government Regulations in the Market
4.11 Insights on Technological Disruption in the Market

5 MARKET SEGMENTATION
5.1 By Material
5.1.1 Wood
5.1.2 Metal
5.1.3 Plastic
5.1.4 Other Materials
5.2 By Product
5.2.1 Chair
5.2.2 Tables
5.2.3 Seating sets
5.2.4 Loungers and Daybeds
5.2.5 Dining Sets
5.2.6 Other Products
5.3 By Market Type
5.3.1 Organised
5.3.2 Unorganised
5.4 By End User
5.4.1 Commercial
5.4.2 Residential
5.5 By Distribution Channel
5.5.1 Offline
5.5.1.1 Retail and Contractors
5.5.1.2 Hypermarkets
5.5.1.3 Supermarkets
5.5.1.4 Specialty Stores
5.5.2 Online
5.6 By Cities
5.6.1 Delhi
5.6.2 Mumbai
5.6.3 Bangalore
5.6.4 Chennai
5.6.5 Other Cities

6 COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Mergers and Acquisitions
6.3 Company Profiles
6.3.1 Inter IKEA Systems BV
6.3.2 Cane India
6.3.3 Urban Ladder
6.3.4 KERNIG KRAFTS
6.3.5 Patio Palace
6.3.6 Wicker Delite
6.3.7 Outdoor India
6.3.8 The Courtyard (Metro Plus Life Style)
6.3.9 Pepperfry
6.3.10 Amazon

7 FUTURE AND OPPORTUNITIES IN THE MARKET

8 DISCLAIMER

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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