Thailand Ceramic Tiles Market - Growth, Trends, And Forecasts (2020 - 2025)

The ceramics industry is one of the oldest industries in Thailand. Some of the major factors driving the demand for ceramic tiles in the country include expansion in the construction sector with an increase in residential units, a rise in consumer expenditure, and growing urbanization in the country.

In Thailand, ceramic tiles are sold to homeowners and to contractors for condominium and large-scale property development projects, such as office/shopping complexes. Architects and interior designers often influence customer choices for ceramic tile products in the country. The leading foreign markets for Thai glazed ceramic and mosaic tiles are the United States, Australia, Germany, Singapore, and the Netherlands.

Thailand has some of the largest and most successful tile manufacturers, who are constantly innovating in terms of product offerings in the country, which is expected to further fuel the demand for ceramic tiles in the region in upcoming years.

Key Market Trends

Rising Imports of Ceramic Tiles in Thailand

In 2018, with nearly 31% of imports among the top 10 importer countries, Thailand accounted for more than 60% of domestic consumption. The country stands among the leading importers of ceramic tiles in the world due to the rising demand for ceramic tiles in the country. The rising increase in imports can be attributed to the increasing preference of consumers toward international tile patterns, such as Italian and Spanish tiles. Some of the major countries from which Thailand imports ceramic tiles include Italy, Spain, Australia, and Asian manufacturers.

Glazed Ceramic Tiles are the Dominant Category

Glazed ceramic tiles are witnessing increased popularity in the region. Glazed ceramic tiles with shiny or matte finishes are being widely used in the region, and they are majorly used to cover floors, walls, and counters. The demand for these tiles can be segmented into the high, medium, and low end. High-end users seek quality and new designs with little price sensitivity. Low-end users are price sensitive at the expense of quality and design and medium-range users' needs fall between these extremes.

Glazed ceramic tiles also are highly water-resistant, due to which these ceramic tiles are increasingly used for applications in wet areas, such as bathrooms and kitchens and other areas, which are expected to further increase the demand for glazed tiles in the country.

Competitive Landscape

The Thai ceramic tiles market is fragmented and competitive with the presence of some major players, like SCG Ceramics, Kenzai, and Dynasty Ceramics. International Ceramic tile manufacturers are also gaining prominence in the region and the local players are constantly trying to innovate their product offerings by enhancing product quality and introducing varied designs in order to sustain the rising competition in the market.

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