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Published on: Aug 2020 | From USD $2900 | Published By: MORDOR INTELLIGENCE | Number Of Pages: 120
China emerged as an important production hub for mattress manufacturing. ChinaŐs mattress market developed rapidly due to the growing population in China, increasing income levels, and the booming housing market. Other major reasons include the growth of international trade in current times. Mattress manufacturing is a highly profitable market in China, but margins are squeezing due to rising material and labor costs, which can also hinder the growth of the market.
China's mattress industry is still affected by other factors, such as the speed of renovation of existing houses, expansion of the new houses, and innovation in traditional sleep concepts. Consumer groups are expanding in the Chinese mattress market and have the potential for further development.
A functional and healthy mattress is highly regarded by consumers in the market due to changing lifestyles and sleep disorders among people. Replacement of bedding is forecasted to lead to the growth of the mattress market in China. Social e-commerce channels, such as Twitter, Tuoke, and Pinchao, are also playing a huge role in the development of the market studied.
Veldeman Group, a manufacturers of integrated sleep systems in Europe established Zhongbiweida Technology Sleep Co. Ltd in Shenzhenin April 2019. The company established the center to expand in the Asia-Pacific market. Veldeman Group collaborated with Suning as its preferred platform for the brand to enter the Chinese market.
Key Market Trends
China is the Major Exporter of Mattresses
There is a growing export of mattresses from China and it is the worldŐs largest mattress exporter to the major mattress markets. China holds more than one-third of the total mattress exports, representing about 33% of the total market. The top five exporting destinations for China mattresses include Thailand, Itlay, United States of America, Vietnam, and Australia.
Memory Foam Mattresses Demand is expected to Increase in the Chinese Mattress Market
Memory foam mattresses in China still have a low share, as compared to other mattresses types. Due to traditional consumption habits of Chinese and low income of the residents, memory foam mattresses are still in the developmental phase in China. Product development will be mainly driven by the urbanization of the population and expanding residential areas. Consumer preference is also changing in the market and they are accepting the concept of healthy sleep, which might escalate the demand for mattresses further. The demand for innerspring and latex mattresses is also expected to increase in the market.
Competitive Landscape
The Chinese mattress market is fragmented and has high intensified competition within industry players. There is a high homogeneity of products manufactured in the market; however, brand awareness among consumers is likely to drive the market further. Low- range products have high competition in the market, while high-end products are mainly developed by international companies in the market. Consumers are price-sensitive and price competition is rising in the market.
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1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
2.1 Analysis Methodology
2.2 Research Phases
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain Analysis
4.5 PESTLE Analysis
4.6 Porter's Five Forces Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
4.7 Insights into Consumer-specific Trends in the Market
4.8 Insights into Impact of COVID-19 on the Market
4.9 Insights into Government Regulations in the Market
4.10 Insights into Technological Disruptions in the Market
4.11 Insights into Different Sizes of Mattresses
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Innerspring Mattresses
5.1.2 Memory Foam Mattresses
5.1.3 Latex Mattresses
5.1.4 Others (Gel and Hybrid)
5.2 By End User
5.2.1 Residential
5.2.2 Commercial
5.3 By Distribution Channel
5.3.1 Offline
5.3.2 Online
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Recent Mergers and Acquisitions
6.3 Company Profiles
6.3.1 Sleemon Xilinmen Furniture Co. Ltd
6.3.2 Jiaxing YuanChang Furniture Supplies Co. Ltd
6.3.3 Simmos
6.3.4 Shenzhen CBD Yuanchao Household Products Co. Ltd
6.3.5 Red Apple
6.3.6 Relux Mattress
6.3.7 Jisi Group
6.3.8 Royale Furniture
6.3.9 Shenyang Mengbao
6.3.10 Shenzhen Hengang Industries
6.3.11 Sinomax
6.3.12 Somnus Furniture
6.3.13 Steel Land
6.3.14 Suibao Eurasia Mattress & Furniture
6.3.15 Sweet Night
6.3.16 Mengshen
6.3.17 EON Living
6.3.18 Fengyang
6.3.19 Goodnight Home Furniture
6.3.20 Healthcare-Mlily
6.3.21 Homey Industrial Group
7 FUTURE AND OPPORTUNITIES IN THE MARKET
8 DISCLAIMER
SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.
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