Global Customer 360 Market Size, Status And Forecast 2021-2027

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Customer 360 Market Size Growth Rate by Type: 2016 VS 2021 VS 2027
1.2.2 Cloud Based
1.2.3 On-Premise
1.3 Market by Application
1.3.1 Global Customer 360 Market Share by Application: 2016 VS 2021 VS 2027
1.3.2 B2C
1.3.3 B2B
1.4 Study Objectives
1.5 Years Considered

2 Global Growth Trends
2.1 Global Customer 360 Market Perspective (2016-2027)
2.2 Customer 360 Growth Trends by Regions
2.2.1 Customer 360 Market Size by Regions: 2016 VS 2021 VS 2027
2.2.2 Customer 360 Historic Market Share by Regions (2016-2021)
2.2.3 Customer 360 Forecasted Market Size by Regions (2022-2027)
2.3 Customer 360 Industry Dynamic
2.3.1 Customer 360 Market Trends
2.3.2 Customer 360 Market Drivers
2.3.3 Customer 360 Market Challenges
2.3.4 Customer 360 Market Restraints

3 Competition Landscape by Key Players
3.1 Global Top Customer 360 Players by Revenue
3.1.1 Global Top Customer 360 Players by Revenue (2016-2021)
3.1.2 Global Customer 360 Revenue Market Share by Players (2016-2021)
3.2 Global Customer 360 Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.3 Players Covered: Ranking by Customer 360 Revenue
3.4 Global Customer 360 Market Concentration Ratio
3.4.1 Global Customer 360 Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Customer 360 Revenue in 2020
3.5 Customer 360 Key Players Head office and Area Served
3.6 Key Players Customer 360 Product Solution and Service
3.7 Date of Enter into Customer 360 Market
3.8 Mergers & Acquisitions, Expansion Plans

4 Customer 360 Breakdown Data by Type
4.1 Global Customer 360 Historic Market Size by Type (2016-2021)
4.2 Global Customer 360 Forecasted Market Size by Type (2022-2027)

5 Customer 360 Breakdown Data by Application
5.1 Global Customer 360 Historic Market Size by Application (2016-2021)
5.2 Global Customer 360 Forecasted Market Size by Application (2022-2027)

6 North America
6.1 North America Customer 360 Market Size (2016-2027)
6.2 North America Customer 360 Market Size by Type
6.2.1 North America Customer 360 Market Size by Type (2016-2021)
6.2.2 North America Customer 360 Market Size by Type (2022-2027)
6.2.3 North America Customer 360 Market Size by Type (2016-2027)
6.3 North America Customer 360 Market Size by Application
6.3.1 North America Customer 360 Market Size by Application (2016-2021)
6.3.2 North America Customer 360 Market Size by Application (2022-2027)
6.3.3 North America Customer 360 Market Size by Application (2016-2027)
6.4 North America Customer 360 Market Size by Country
6.4.1 North America Customer 360 Market Size by Country (2016-2021)
6.4.2 North America Customer 360 Market Size by Country (2022-2027)
6.4.3 United States
6.4.4 Canada

7 Europe
7.1 Europe Customer 360 Market Size (2016-2027)
7.2 Europe Customer 360 Market Size by Type
7.2.1 Europe Customer 360 Market Size by Type (2016-2021)
7.2.2 Europe Customer 360 Market Size by Type (2022-2027)
7.2.3 Europe Customer 360 Market Size by Type (2016-2027)
7.3 Europe Customer 360 Market Size by Application
7.3.1 Europe Customer 360 Market Size by Application (2016-2021)
7.3.2 Europe Customer 360 Market Size by Application (2022-2027)
7.3.3 Europe Customer 360 Market Size by Application (2016-2027)
7.4 Europe Customer 360 Market Size by Country
7.4.1 Europe Customer 360 Market Size by Country (2016-2021)
7.4.2 Europe Customer 360 Market Size by Country (2022-2027)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic

8 Asia-Pacific
8.1 Asia-Pacific Customer 360 Market Size (2016-2027)
8.2 Asia-Pacific Customer 360 Market Size by Type
8.2.1 Asia-Pacific Customer 360 Market Size by Type (2016-2021)
8.2.2 Asia-Pacific Customer 360 Market Size by Type (2022-2027)
8.2.3 Asia-Pacific Customer 360 Market Size by Type (2016-2027)
8.3 Asia-Pacific Customer 360 Market Size by Application
8.3.1 Asia-Pacific Customer 360 Market Size by Application (2016-2021)
8.3.2 Asia-Pacific Customer 360 Market Size by Application (2022-2027)
8.3.3 Asia-Pacific Customer 360 Market Size by Application (2016-2027)
8.4 Asia-Pacific Customer 360 Market Size by Region
8.4.1 Asia-Pacific Customer 360 Market Size by Region (2016-2021)
8.4.2 Asia-Pacific Customer 360 Market Size by Region (2022-2027)
8.4.3 China
8.4.4 Japan
8.4.5 South Korea
8.4.6 Southeast Asia
8.4.7 India
8.4.8 Australia

9 Latin America
9.1 Latin America Customer 360 Market Size (2016-2027)
9.2 Latin America Customer 360 Market Size by Type
9.2.1 Latin America Customer 360 Market Size by Type (2016-2021)
9.2.2 Latin America Customer 360 Market Size by Type (2022-2027)
9.2.3 Latin America Customer 360 Market Size by Type (2016-2027)
9.3 Latin America Customer 360 Market Size by Application
9.3.1 Latin America Customer 360 Market Size by Application (2016-2021)
9.3.2 Latin America Customer 360 Market Size by Application (2022-2027)
9.3.3 Latin America Customer 360 Market Size by Application (2016-2027)
9.4 Latin America Customer 360 Market Size by Country
9.4.1 Latin America Customer 360 Market Size by Country (2016-2021)
9.4.2 Latin America Customer 360 Market Size by Country (2022-2027)
9.4.3 Mexico
9.4.4 Brazil

10 Middle East & Africa
10.1 Middle East & Africa Customer 360 Market Size (2016-2027)
10.2 Middle East & Africa Customer 360 Market Size by Type
10.2.1 Middle East & Africa Customer 360 Market Size by Type (2016-2021)
10.2.2 Middle East & Africa Customer 360 Market Size by Type (2022-2027)
10.2.3 Middle East & Africa Customer 360 Market Size by Type (2016-2027)
10.3 Middle East & Africa Customer 360 Market Size by Application
10.3.1 Middle East & Africa Customer 360 Market Size by Application (2016-2021)
10.3.2 Middle East & Africa Customer 360 Market Size by Application (2022-2027)
10.3.3 Middle East & Africa Customer 360 Market Size by Application (2016-2027)
10.4 Middle East & Africa Customer 360 Market Size by Country
10.4.1 Middle East & Africa Customer 360 Market Size by Country (2016-2021)
10.4.2 Middle East & Africa Customer 360 Market Size by Country (2022-2027)
10.4.3 Turkey
10.4.4 Saudi Arabia
10.4.5 UAE

11 Key Players Profiles
11.1 Salesforce
11.1.1 Salesforce Company Details
11.1.2 Salesforce Business Overview
11.1.3 Salesforce Customer 360 Introduction
11.1.4 Salesforce Revenue in Customer 360 Business (2016-2021)
11.1.5 Salesforce Recent Development
11.2 Mulesoft
11.2.1 Mulesoft Company Details
11.2.2 Mulesoft Business Overview
11.2.3 Mulesoft Customer 360 Introduction
11.2.4 Mulesoft Revenue in Customer 360 Business (2016-2021)
11.2.5 Mulesoft Recent Development
11.3 Informatica
11.3.1 Informatica Company Details
11.3.2 Informatica Business Overview
11.3.3 Informatica Customer 360 Introduction
11.3.4 Informatica Revenue in Customer 360 Business (2016-2021)
11.3.5 Informatica Recent Development
11.4 MarkLogic
11.4.1 MarkLogic Company Details
11.4.2 MarkLogic Business Overview
11.4.3 MarkLogic Customer 360 Introduction
11.4.4 MarkLogic Revenue in Customer 360 Business (2016-2021)
11.4.5 MarkLogic Recent Development
11.5 AllSight
11.5.1 AllSight Company Details
11.5.2 AllSight Business Overview
11.5.3 AllSight Customer 360 Introduction
11.5.4 AllSight Revenue in Customer 360 Business (2016-2021)
11.5.5 AllSight Recent Development
11.6 Verint Systems
11.6.1 Verint Systems Company Details
11.6.2 Verint Systems Business Overview
11.6.3 Verint Systems Customer 360 Introduction
11.6.4 Verint Systems Revenue in Customer 360 Business (2016-2021)
11.6.5 Verint Systems Recent Development
11.7 Janrain
11.7.1 Janrain Company Details
11.7.2 Janrain Business Overview
11.7.3 Janrain Customer 360 Introduction
11.7.4 Janrain Revenue in Customer 360 Business (2016-2021)
11.7.5 Janrain Recent Development
11.8 IBM
11.8.1 IBM Company Details
11.8.2 IBM Business Overview
11.8.3 IBM Customer 360 Introduction
11.8.4 IBM Revenue in Customer 360 Business (2016-2021)
11.8.5 IBM Recent Development
11.9 Oracle
11.9.1 Oracle Company Details
11.9.2 Oracle Business Overview
11.9.3 Oracle Customer 360 Introduction
11.9.4 Oracle Revenue in Customer 360 Business (2016-2021)
11.9.5 Oracle Recent Development
11.10 Selligent
11.10.1 Selligent Company Details
11.10.2 Selligent Business Overview
11.10.3 Selligent Customer 360 Introduction
11.10.4 Selligent Revenue in Customer 360 Business (2016-2021)
11.10.5 Selligent Recent Development
11.11 SAS
11.11.1 SAS Company Details
11.11.2 SAS Business Overview
11.11.3 SAS Customer 360 Introduction
11.11.4 SAS Revenue in Customer 360 Business (2016-2021)
11.11.5 SAS Recent Development
11.12 Vision Critical
11.12.1 Vision Critical Company Details
11.12.2 Vision Critical Business Overview
11.12.3 Vision Critical Customer 360 Introduction
11.12.4 Vision Critical Revenue in Customer 360 Business (2016-2021)
11.12.5 Vision Critical Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

List of Tables
Table 1. Global Customer 360 Market Size Growth Rate by Type (US$ Million):2016 VS 2021 VS 2027
Table 2. Key Players of Cloud Based
Table 3. Key Players of On-Premise
Table 4. Global Customer 360 Market Size Growth by Application (US$ Million): 2016 VS 2021 VS 2027
Table 5. Global Customer 360 Market Size by Regions (US$ Million): 2016 VS 2021 VS 2027
Table 6. Global Customer 360 Market Size by Regions (2016-2021) & (US$ Million)
Table 7. Global Customer 360 Market Share by Regions (2016-2021)
Table 8. Global Customer 360 Forecasted Market Size by Regions (2022-2027) & (US$ Million)
Table 9. Global Customer 360 Market Share by Regions (2022-2027)
Table 10. Customer 360 Market Trends
Table 11. Customer 360 Market Drivers
Table 12. Customer 360 Market Challenges
Table 13. Customer 360 Market Restraints
Table 14. Global Customer 360 Revenue by Players (2016-2021) & (US$ Million)
Table 15. Global Customer 360 Market Share by Players (2016-2021)
Table 16. Global Top Customer 360 Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Customer 360 as of 2020)
Table 17. Ranking of Global Top Customer 360 Companies by Revenue (US$ Million) in 2020
Table 18. Global 5 Largest Players Market Share by Customer 360 Revenue (CR5 and HHI) & (2016-2021)
Table 19. Key Players Headquarters and Area Served
Table 20. Key Players Customer 360 Product Solution and Service
Table 21. Date of Enter into Customer 360 Market
Table 22. Mergers & Acquisitions, Expansion Plans
Table 23. Global Customer 360 Market Size by Type (2016-2021) (US$ Million)
Table 24. Global Customer 360 Revenue Market Share by Type (2016-2021)
Table 25. Global Customer 360 Forecasted Market Size by Type (2022-2027) (US$ Million)
Table 26. Global Customer 360 Revenue Market Share by Type (2022-2027) & (US$ Million)
Table 27. Global Customer 360 Market Size Share by Application (2016-2021) & (US$ Million)
Table 28. Global Customer 360 Revenue Market Share by Application (2016-2021)
Table 29. Global Customer 360 Forecasted Market Size by Application (2022-2027) (US$ Million)
Table 30. Global Customer 360 Revenue Market Share by Application (2022-2027) & (US$ Million)
Table 31. North America Customer 360 Market Size by Type (2016-2021) (US$ Million)
Table 32. North America Customer 360 Market Size by Type (2022-2027) & (US$ Million)
Table 33. North America Customer 360 Market Size by Application (2016-2021) (US$ Million)
Table 34. North America Customer 360 Market Size by Application (2022-2027) & (US$ Million)
Table 35. North America Customer 360 Market Size by Country (2016-2021) & (US$ Million)
Table 36. North America Customer 360 Market Size by Country (2022-2027) & (US$ Million)
Table 37. Europe Customer 360 Market Size by Type (2016-2021) (US$ Million)
Table 38. Europe Customer 360 Market Size by Type (2022-2027) & (US$ Million)
Table 39. Europe Customer 360 Market Size by Application (2016-2021) (US$ Million)
Table 40. Europe Customer 360 Market Size by Application (2022-2027) & (US$ Million)
Table 41. Europe Customer 360 Market Size by Country (2016-2021) & (US$ Million)
Table 42. Europe Customer 360 Market Size by Country (2022-2027) & (US$ Million)
Table 43. Asia-Pacific Customer 360 Market Size by Type (2016-2021) (US$ Million)
Table 44. Asia-Pacific Customer 360 Market Size by Type (2022-2027) & (US$ Million)
Table 45. Asia-Pacific Customer 360 Market Size by Application (2016-2021) (US$ Million)
Table 46. Asia-Pacific Customer 360 Market Size by Application (2022-2027) & (US$ Million)
Table 47. Asia-Pacific Customer 360 Market Size by Region (2016-2021) & (US$ Million)
Table 48. Asia-Pacific Customer 360 Market Size by Region (2022-2027) & (US$ Million)
Table 49. Latin America Customer 360 Market Size by Type (2016-2021) (US$ Million)
Table 50. Latin America Customer 360 Market Size by Type (2022-2027) & (US$ Million)
Table 51. Latin America Customer 360 Market Size by Application (2016-2021) (US$ Million)
Table 52. Latin America Customer 360 Market Size by Application (2022-2027) & (US$ Million)
Table 53. Latin America Customer 360 Market Size by Country (2016-2021) & (US$ Million)
Table 54. Latin America Customer 360 Market Size by Country (2022-2027) & (US$ Million)
Table 55. Middle East & Africa Customer 360 Market Size by Type (2016-2021) (US$ Million)
Table 56. Middle East & Africa Customer 360 Market Size by Type (2022-2027) & (US$ Million)
Table 57. Middle East & Africa Customer 360 Market Size by Application (2016-2021) (US$ Million)
Table 58. Middle East & Africa Customer 360 Market Size by Application (2022-2027) & (US$ Million)
Table 59. Middle East & Africa Customer 360 Market Size by Country (2016-2021) & (US$ Million)
Table 60. Middle East & Africa Customer 360 Market Size by Country (2022-2027) & (US$ Million)
Table 61. Salesforce Company Details
Table 62. Salesforce Business Overview
Table 63. Salesforce Customer 360 Product
Table 64. Salesforce Revenue in Customer 360 Business (2016-2021) & (US$ Million)
Table 65. Salesforce Recent Development
Table 66. Mulesoft Company Details
Table 67. Mulesoft Business Overview
Table 68. Mulesoft Customer 360 Product
Table 69. Mulesoft Revenue in Customer 360 Business (2016-2021) & (US$ Million)
Table 70. Mulesoft Recent Development
Table 71. Informatica Company Details
Table 72. Informatica Business Overview
Table 73. Informatica Customer 360 Product
Table 74. Informatica Revenue in Customer 360 Business (2016-2021) & (US$ Million)
Table 75. Informatica Recent Development
Table 76. MarkLogic Company Details
Table 77. MarkLogic Business Overview
Table 78. MarkLogic Customer 360 Product
Table 79. MarkLogic Revenue in Customer 360 Business (2016-2021) & (US$ Million)
Table 80. MarkLogic Recent Development
Table 81. AllSight Company Details
Table 82. AllSight Business Overview
Table 83. AllSight Customer 360 Product
Table 84. AllSight Revenue in Customer 360 Business (2016-2021) & (US$ Million)
Table 85. AllSight Recent Development
Table 86. Verint Systems Company Details
Table 87. Verint Systems Business Overview
Table 88. Verint Systems Customer 360 Product
Table 89. Verint Systems Revenue in Customer 360 Business (2016-2021) & (US$ Million)
Table 90. Verint Systems Recent Development
Table 91. Janrain Company Details
Table 92. Janrain Business Overview
Table 93. Janrain Customer 360 Product
Table 94. Janrain Revenue in Customer 360 Business (2016-2021) & (US$ Million)
Table 95. Janrain Recent Development
Table 96. IBM Company Details
Table 97. IBM Business Overview
Table 98. IBM Revenue in Customer 360 Business (2016-2021) & (US$ Million)
Table 99. IBM Recent Development
Table 100. Oracle Company Details
Table 101. Oracle Business Overview
Table 102. Oracle Customer 360 Product
Table 103. Oracle Revenue in Customer 360 Business (2016-2021) & (US$ Million)
Table 104. Oracle Recent Development
Table 105. Selligent Company Details
Table 106. Selligent Business Overview
Table 107. Selligent Customer 360 Product
Table 108. Selligent Revenue in Customer 360 Business (2016-2021) & (US$ Million)
Table 109. Selligent Recent Development
Table 110. SAS Company Details
Table 111. SAS Business Overview
Table 112. SAS Customer 360 Product
Table 113. SAS Revenue in Customer 360 Business (2016-2021) & (US$ Million)
Table 114. SAS Recent Development
Table 115. Vision Critical Company Details
Table 116. Vision Critical Business Overview
Table 117. Vision Critical Customer 360 Product
Table 118. Vision Critical Revenue in Customer 360 Business (2016-2021) & (US$ Million)
Table 119. Vision Critical Recent Development
Table 120. Research Programs/Design for This Report
Table 121. Key Data Information from Secondary Sources
Table 122. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Customer 360 Market Share by Type: 2020 VS 2027
Figure 2. Cloud Based Features
Figure 3. On-Premise Features
Figure 4. Global Customer 360 Market Share by Application: 2020 VS 2027
Figure 5. B2C Case Studies
Figure 6. B2B Case Studies
Figure 7. Customer 360 Report Years Considered
Figure 8. Global Customer 360 Market Size (US$ Million), Year-over-Year: 2016-2027
Figure 9. Global Customer 360 Market Size (US$ Million), 2016 VS 2021 VS 2027
Figure 10. Global Customer 360 Market Share by Regions: 2020 VS 2027
Figure 11. Global Customer 360 Market Share by Regions (2022-2027)
Figure 12. Global Customer 360 Market Share by Players in 2020
Figure 13. Global Top Customer 360 Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Customer 360 as of 2020
Figure 14. The Top 10 and 5 Players Market Share by Customer 360 Revenue in 2020
Figure 15. Global Customer 360 Revenue Market Share by Type (2016-2021)
Figure 16. Global Customer 360 Revenue Market Share by Type (2022-2027)
Figure 17. North America Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 18. North America Customer 360 Market Share by Type (2016-2027)
Figure 19. North America Customer 360 Market Share by Application (2016-2027)
Figure 20. North America Customer 360 Market Share by Country (2016-2027)
Figure 21. United States Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 22. Canada Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 23. Europe Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 24. Europe Customer 360 Market Share by Type (2016-2027)
Figure 25. Europe Customer 360 Market Share by Application (2016-2027)
Figure 26. Europe Customer 360 Market Share by Country (2016-2027)
Figure 27. Germany Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 28. France Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 29. U.K. Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 30. Italy Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 31. Russia Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 32. Nordic Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 33. Asia-Pacific Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 34. Asia-Pacific Customer 360 Market Share by Type (2016-2027)
Figure 35. Asia-Pacific Customer 360 Market Share by Application (2016-2027)
Figure 36. Asia-Pacific Customer 360 Market Share by Region (2016-2027)
Figure 37. China Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 38. Japan Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 39. South Korea Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 40. Southeast Asia Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 41. India Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 42. Australia Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 43. Latin America Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 44. Latin America Customer 360 Market Share by Type (2016-2027)
Figure 45. Latin America Customer 360 Market Share by Application (2016-2027)
Figure 46. Latin America Customer 360 Market Share by Country (2016-2027)
Figure 47. Mexico Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 48. Brazil Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 49. Middle East & Africa Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 50. Middle East & Africa Customer 360 Market Share by Type (2016-2027)
Figure 51. Middle East & Africa Customer 360 Market Share by Application (2016-2027)
Figure 52. Middle East & Africa Customer 360 Market Share by Country (2016-2027)
Figure 53. Turkey Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 54. Saudi Arabia Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 55. UAE Customer 360 Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 56. Salesforce Revenue Growth Rate in Customer 360 Business (2016-2021)
Figure 57. Mulesoft Revenue Growth Rate in Customer 360 Business (2016-2021)
Figure 58. Informatica Revenue Growth Rate in Customer 360 Business (2016-2021)
Figure 59. MarkLogic Revenue Growth Rate in Customer 360 Business (2016-2021)
Figure 60. AllSight Revenue Growth Rate in Customer 360 Business (2016-2021)
Figure 61. Verint Systems Revenue Growth Rate in Customer 360 Business (2016-2021)
Figure 62. Janrain Revenue Growth Rate in Customer 360 Business (2016-2021)
Figure 63. IBM Revenue Growth Rate in Customer 360 Business (2016-2021)
Figure 64. Oracle Revenue Growth Rate in Customer 360 Business (2016-2021)
Figure 65. Selligent Revenue Growth Rate in Customer 360 Business (2016-2021)
Figure 66. SAS Revenue Growth Rate in Customer 360 Business (2016-2021)
Figure 67. Vision Critical Revenue Growth Rate in Customer 360 Business (2016-2021)
Figure 68. Bottom-up and Top-down Approaches for This Report
Figure 69. Data Triangulation
Figure 70. Key Executives Interviewed

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.