Global Digital Marketing Software Market Insights And Forecast To 2028

1 Report Business Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Digital Marketing Software Market Size Growth Rate by Type, 2017 VS 2021 VS 2028
1.2.2 Software
1.2.3 Services
1.3 Market by Application
1.3.1 Global Digital Marketing Software Market Size Growth Rate by Application, 2017 VS 2021 VS 2028
1.3.2 Professional Service
1.3.3 Managed Service
1.4 Study Objectives
1.5 Years Considered
2 Global Growth Trends
2.1 Global Digital Marketing Software Market Perspective (2017-2028)
2.2 Digital Marketing Software Growth Trends by Region
2.2.1 Digital Marketing Software Market Size by Region: 2017 VS 2021 VS 2028
2.2.2 Digital Marketing Software Historic Market Size by Region (2017-2022)
2.2.3 Digital Marketing Software Forecasted Market Size by Region (2023-2028)
2.3 Digital Marketing Software Market Dynamics
2.3.1 Digital Marketing Software Industry Trends
2.3.2 Digital Marketing Software Market Drivers
2.3.3 Digital Marketing Software Market Challenges
2.3.4 Digital Marketing Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Digital Marketing Software Players by Revenue
3.1.1 Global Top Digital Marketing Software Players by Revenue (2017-2022)
3.1.2 Global Digital Marketing Software Revenue Market Share by Players (2017-2022)
3.2 Global Digital Marketing Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Digital Marketing Software Revenue
3.4 Global Digital Marketing Software Market Concentration Ratio
3.4.1 Global Digital Marketing Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Digital Marketing Software Revenue in 2021
3.5 Digital Marketing Software Key Players Head office and Area Served
3.6 Key Players Digital Marketing Software Product Solution and Service
3.7 Date of Enter into Digital Marketing Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Digital Marketing Software Breakdown Data by Type
4.1 Global Digital Marketing Software Historic Market Size by Type (2017-2022)
4.2 Global Digital Marketing Software Forecasted Market Size by Type (2023-2028)
5 Digital Marketing Software Breakdown Data by Application
5.1 Global Digital Marketing Software Historic Market Size by Application (2017-2022)
5.2 Global Digital Marketing Software Forecasted Market Size by Application (2023-2028)
6 North America
6.1 North America Digital Marketing Software Market Size (2017-2028)
6.2 North America Digital Marketing Software Market Size by Type
6.2.1 North America Digital Marketing Software Market Size by Type (2017-2022)
6.2.2 North America Digital Marketing Software Market Size by Type (2023-2028)
6.2.3 North America Digital Marketing Software Market Share by Type (2017-2028)
6.3 North America Digital Marketing Software Market Size by Application
6.3.1 North America Digital Marketing Software Market Size by Application (2017-2022)
6.3.2 North America Digital Marketing Software Market Size by Application (2023-2028)
6.3.3 North America Digital Marketing Software Market Share by Application (2017-2028)
6.4 North America Digital Marketing Software Market Size by Country
6.4.1 North America Digital Marketing Software Market Size by Country (2017-2022)
6.4.2 North America Digital Marketing Software Market Size by Country (2023-2028)
6.4.3 U.S.
6.4.4 Canada
7 Europe
7.1 Europe Digital Marketing Software Market Size (2017-2028)
7.2 Europe Digital Marketing Software Market Size by Type
7.2.1 Europe Digital Marketing Software Market Size by Type (2017-2022)
7.2.2 Europe Digital Marketing Software Market Size by Type (2023-2028)
7.2.3 Europe Digital Marketing Software Market Share by Type (2017-2028)
7.3 Europe Digital Marketing Software Market Size by Application
7.3.1 Europe Digital Marketing Software Market Size by Application (2017-2022)
7.3.2 Europe Digital Marketing Software Market Size by Application (2023-2028)
7.3.3 Europe Digital Marketing Software Market Share by Application (2017-2028)
7.4 Europe Digital Marketing Software Market Size by Country
7.4.1 Europe Digital Marketing Software Market Size by Country (2017-2022)
7.4.2 Europe Digital Marketing Software Market Size by Country (2023-2028)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Digital Marketing Software Market Size (2017-2028)
8.2 Asia-Pacific Digital Marketing Software Market Size by Type
8.2.1 Asia-Pacific Digital Marketing Software Market Size by Type (2017-2022)
8.2.2 Asia-Pacific Digital Marketing Software Market Size by Type (2023-2028)
8.2.3 Asia-Pacific Digital Marketing Software Market Share by Type (2017-2028)
8.3 Asia-Pacific Digital Marketing Software Market Size by Application
8.3.1 Asia-Pacific Digital Marketing Software Market Size by Application (2017-2022)
8.3.2 Asia-Pacific Digital Marketing Software Market Size by Application (2023-2028)
8.3.3 Asia-Pacific Digital Marketing Software Market Share by Application (2017-2028)
8.4 Asia-Pacific Digital Marketing Software Market Size by Region
8.4.1 Asia-Pacific Digital Marketing Software Market Size by Region (2017-2022)
8.4.2 Asia-Pacific Digital Marketing Software Market Size by Region (2023-2028)
8.4.3 China
8.4.4 Japan
8.4.5 South Korea
8.4.6 Southeast Asia
8.4.7 India
8.4.8 Australia
9 Latin America
9.1 Latin America Digital Marketing Software Market Size (2017-2028)
9.2 Latin America Digital Marketing Software Market Size by Type
9.2.1 Latin America Digital Marketing Software Market Size by Type (2017-2022)
9.2.2 Latin America Digital Marketing Software Market Size by Type (2023-2028)
9.2.3 Latin America Digital Marketing Software Market Share by Type (2017-2028)
9.3 Latin America Digital Marketing Software Market Size by Application
9.3.1 Latin America Digital Marketing Software Market Size by Application (2017-2022)
9.3.2 Latin America Digital Marketing Software Market Size by Application (2023-2028)
9.3.3 Latin America Digital Marketing Software Market Share by Application (2017-2028)
9.4 Latin America Digital Marketing Software Market Size by Country
9.4.1 Latin America Digital Marketing Software Market Size by Country (2017-2022)
9.4.2 Latin America Digital Marketing Software Market Size by Country (2023-2028)
9.4.3 Mexico
9.4.4 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Digital Marketing Software Market Size (2017-2028)
10.2 Middle East & Africa Digital Marketing Software Market Size by Type
10.2.1 Middle East & Africa Digital Marketing Software Market Size by Type (2017-2022)
10.2.2 Middle East & Africa Digital Marketing Software Market Size by Type (2023-2028)
10.2.3 Middle East & Africa Digital Marketing Software Market Share by Type (2017-2028)
10.3 Middle East & Africa Digital Marketing Software Market Size by Application
10.3.1 Middle East & Africa Digital Marketing Software Market Size by Application (2017-2022)
10.3.2 Middle East & Africa Digital Marketing Software Market Size by Application (2023-2028)
10.3.3 Middle East & Africa Digital Marketing Software Market Share by Application (2017-2028)
10.4 Middle East & Africa Digital Marketing Software Market Size by Country
10.4.1 Middle East & Africa Digital Marketing Software Market Size by Country (2017-2022)
10.4.2 Middle East & Africa Digital Marketing Software Market Size by Country (2023-2028)
10.4.3 Turkey
10.4.4 Saudi Arabia
10.4.5 UAE
11 Key Players Profiles
11.1 Adobe Systems
11.1.1 Adobe Systems Company Details
11.1.2 Adobe Systems Business Overview
11.1.3 Adobe Systems Digital Marketing Software Introduction
11.1.4 Adobe Systems Revenue in Digital Marketing Software Business (2017-2022)
11.1.5 Adobe Systems Recent Developments
11.2 Oracle
11.2.1 Oracle Company Details
11.2.2 Oracle Business Overview
11.2.3 Oracle Digital Marketing Software Introduction
11.2.4 Oracle Revenue in Digital Marketing Software Business (2017-2022)
11.2.5 Oracle Recent Developments
11.3 SAp
11.3.1 SAp Company Details
11.3.2 SAp Business Overview
11.3.3 SAp Digital Marketing Software Introduction
11.3.4 SAp Revenue in Digital Marketing Software Business (2017-2022)
11.3.5 SAp Recent Developments
11.4 Salesforce
11.4.1 Salesforce Company Details
11.4.2 Salesforce Business Overview
11.4.3 Salesforce Digital Marketing Software Introduction
11.4.4 Salesforce Revenue in Digital Marketing Software Business (2017-2022)
11.4.5 Salesforce Recent Developments
11.5 IBm
11.5.1 IBm Company Details
11.5.2 IBm Business Overview
11.5.3 IBm Digital Marketing Software Introduction
11.5.4 IBm Revenue in Digital Marketing Software Business (2017-2022)
11.5.5 IBm Recent Developments
11.6 Marketo
11.6.1 Marketo Company Details
11.6.2 Marketo Business Overview
11.6.3 Marketo Digital Marketing Software Introduction
11.6.4 Marketo Revenue in Digital Marketing Software Business (2017-2022)
11.6.5 Marketo Recent Developments
11.7 Microsoft
11.7.1 Microsoft Company Details
11.7.2 Microsoft Business Overview
11.7.3 Microsoft Digital Marketing Software Introduction
11.7.4 Microsoft Revenue in Digital Marketing Software Business (2017-2022)
11.7.5 Microsoft Recent Developments
11.8 Hubspot
11.8.1 Hubspot Company Details
11.8.2 Hubspot Business Overview
11.8.3 Hubspot Digital Marketing Software Introduction
11.8.4 Hubspot Revenue in Digital Marketing Software Business (2017-2022)
11.8.5 Hubspot Recent Developments
11.9 SAS Institute
11.9.1 SAS Institute Company Details
11.9.2 SAS Institute Business Overview
11.9.3 SAS Institute Digital Marketing Software Introduction
11.9.4 SAS Institute Revenue in Digital Marketing Software Business (2017-2022)
11.9.5 SAS Institute Recent Developments
11.10 Act-On Software
11.10.1 Act-On Software Company Details
11.10.2 Act-On Software Business Overview
11.10.3 Act-On Software Digital Marketing Software Introduction
11.10.4 Act-On Software Revenue in Digital Marketing Software Business (2017-2022)
11.10.5 Act-On Software Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Author Details
13.3 Disclaimer

List of Tables
Table 1. Global Digital Marketing Software Market Size Growth Rate by Type (US$ Million), 2017 VS 2021 VS 2028
Table 2. Key Players of Software
Table 3. Key Players of Services
Table 4. Global Digital Marketing Software Market Size Growth Rate by Application (US$ Million), 2017 VS 2021 VS 2028
Table 5. Global Digital Marketing Software Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
Table 6. Global Digital Marketing Software Market Size by Region (2017-2022) & (US$ Million)
Table 7. Global Digital Marketing Software Market Share by Region (2017-2022)
Table 8. Global Digital Marketing Software Forecasted Market Size by Region (2023-2028) & (US$ Million)
Table 9. Global Digital Marketing Software Market Share by Region (2023-2028)
Table 10. Digital Marketing Software Market Trends
Table 11. Digital Marketing Software Market Drivers
Table 12. Digital Marketing Software Market Challenges
Table 13. Digital Marketing Software Market Restraints
Table 14. Global Digital Marketing Software Revenue by Players (2017-2022) & (US$ Million)
Table 15. Global Digital Marketing Software Revenue Share by Players (2017-2022)
Table 16. Global Top Digital Marketing Software by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Digital Marketing Software as of 2021)
Table 17. Ranking of Global Top Digital Marketing Software Companies by Revenue (US$ Million) in 2021
Table 18. Global 5 Largest Players Market Share by Digital Marketing Software Revenue (CR5 and HHI) & (2017-2022)
Table 19. Key Players Headquarters and Area Served
Table 20. Key Players Digital Marketing Software Product Solution and Service
Table 21. Date of Enter into Digital Marketing Software Market
Table 22. Mergers & Acquisitions, Expansion Plans
Table 23. Global Digital Marketing Software Market Size by Type (2017-2022) & (US$ Million)
Table 24. Global Digital Marketing Software Revenue Market Share by Type (2017-2022)
Table 25. Global Digital Marketing Software Forecasted Market Size by Type (2023-2028) & (US$ Million)
Table 26. Global Digital Marketing Software Revenue Market Share by Type (2023-2028)
Table 27. Global Digital Marketing Software Market Size by Application (2017-2022) & (US$ Million)
Table 28. Global Digital Marketing Software Revenue Share by Application (2017-2022)
Table 29. Global Digital Marketing Software Forecasted Market Size by Application (2023-2028) & (US$ Million)
Table 30. Global Digital Marketing Software Revenue Share by Application (2023-2028)
Table 31. North America Digital Marketing Software Market Size by Type (2017-2022) & (US$ Million)
Table 32. North America Digital Marketing Software Market Size by Type (2023-2028) & (US$ Million)
Table 33. North America Digital Marketing Software Market Size by Application (2017-2022) & (US$ Million)
Table 34. North America Digital Marketing Software Market Size by Application (2023-2028) & (US$ Million)
Table 35. North America Digital Marketing Software Market Size by Country (2017-2022) & (US$ Million)
Table 36. North America Digital Marketing Software Market Size by Country (2023-2028) & (US$ Million)
Table 37. Europe Digital Marketing Software Market Size by Type (2017-2022) & (US$ Million)
Table 38. Europe Digital Marketing Software Market Size by Type (2023-2028) & (US$ Million)
Table 39. Europe Digital Marketing Software Market Size by Application (2017-2022) & (US$ Million)
Table 40. Europe Digital Marketing Software Market Size by Application (2023-2028) & (US$ Million)
Table 41. Europe Digital Marketing Software Market Size by Country (2017-2022) & (US$ Million)
Table 42. Europe Digital Marketing Software Market Size by Country (2023-2028) & (US$ Million)
Table 43. Asia Pacific Digital Marketing Software Market Size by Type (2017-2022) & (US$ Million)
Table 44. Asia Pacific Digital Marketing Software Market Size by Type (2023-2028) & (US$ Million)
Table 45. Asia Pacific Digital Marketing Software Market Size by Application (2017-2022) & (US$ Million)
Table 46. Asia Pacific Digital Marketing Software Market Size by Application (2023-2028) & (US$ Million)
Table 47. Asia Pacific Digital Marketing Software Market Size by Region (2017-2022) & (US$ Million)
Table 48. Asia Pacific Digital Marketing Software Market Size by Region (2023-2028) & (US$ Million)
Table 49. Latin America Digital Marketing Software Market Size by Type (2017-2022) & (US$ Million)
Table 50. Latin America Digital Marketing Software Market Size by Type (2023-2028) & (US$ Million)
Table 51. Latin America Digital Marketing Software Market Size by Application (2017-2022) & (US$ Million)
Table 52. Latin America Digital Marketing Software Market Size by Application (2023-2028) & (US$ Million)
Table 53. Latin America Digital Marketing Software Market Size by Country (2017-2022) & (US$ Million)
Table 54. Latin America Digital Marketing Software Market Size by Country (2023-2028) & (US$ Million)
Table 55. Middle East and Africa Digital Marketing Software Market Size by Type (2017-2022) & (US$ Million)
Table 56. Middle East and Africa Digital Marketing Software Market Size by Type (2023-2028) & (US$ Million)
Table 57. Middle East and Africa Digital Marketing Software Market Size by Application (2017-2022) & (US$ Million)
Table 58. Middle East and Africa Digital Marketing Software Market Size by Application (2023-2028) & (US$ Million)
Table 59. Middle East and Africa Digital Marketing Software Market Size by Country (2017-2022) & (US$ Million)
Table 60. Middle East and Africa Digital Marketing Software Market Size by Country (2023-2028) & (US$ Million)
Table 61. Adobe Systems Company Details
Table 62. Adobe Systems Business Overview
Table 63. Adobe Systems Digital Marketing Software Product
Table 64. Adobe Systems Revenue in Digital Marketing Software Business (2017-2022) & (US$ Million)
Table 65. Adobe Systems Recent Developments
Table 66. Oracle Company Details
Table 67. Oracle Business Overview
Table 68. Oracle Digital Marketing Software Product
Table 69. Oracle Revenue in Digital Marketing Software Business (2017-2022) & (US$ Million)
Table 70. Oracle Recent Developments
Table 71. SAp Company Details
Table 72. SAp Business Overview
Table 73. SAp Digital Marketing Software Product
Table 74. SAp Revenue in Digital Marketing Software Business (2017-2022) & (US$ Million)
Table 75. SAp Recent Developments
Table 76. Salesforce Company Details
Table 77. Salesforce Business Overview
Table 78. Salesforce Digital Marketing Software Product
Table 79. Salesforce Revenue in Digital Marketing Software Business (2017-2022) & (US$ Million)
Table 80. Salesforce Recent Developments
Table 81. IBm Company Details
Table 82. IBm Business Overview
Table 83. IBm Digital Marketing Software Product
Table 84. IBm Revenue in Digital Marketing Software Business (2017-2022) & (US$ Million)
Table 85. IBm Recent Developments
Table 86. Marketo Company Details
Table 87. Marketo Business Overview
Table 88. Marketo Digital Marketing Software Product
Table 89. Marketo Revenue in Digital Marketing Software Business (2017-2022) & (US$ Million)
Table 90. Marketo Recent Developments
Table 91. Microsoft Company Details
Table 92. Microsoft Business Overview
Table 93. Microsoft Digital Marketing Software Product
Table 94. Microsoft Revenue in Digital Marketing Software Business (2017-2022) & (US$ Million)
Table 95. Microsoft Recent Developments
Table 96. Hubspot Company Details
Table 97. Hubspot Business Overview
Table 98. Hubspot Digital Marketing Software Product
Table 99. Hubspot Revenue in Digital Marketing Software Business (2017-2022) & (US$ Million)
Table 100. Hubspot Recent Developments
Table 101. SAS Institute Company Details
Table 102. SAS Institute Business Overview
Table 103. SAS Institute Digital Marketing Software Product
Table 104. SAS Institute Revenue in Digital Marketing Software Business (2017-2022) & (US$ Million)
Table 105. SAS Institute Recent Developments
Table 106. Act-On Software Company Details
Table 107. Act-On Software Business Overview
Table 108. Act-On Software Digital Marketing Software Product
Table 109. Act-On Software Revenue in Digital Marketing Software Business (2017-2022) & (US$ Million)
Table 110. Act-On Software Recent Developments
Table 111. Research Programs/Design for This Report
Table 112. Key Data Information from Secondary Sources
Table 113. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Digital Marketing Software Market Share by Type: 2021 VS 2028
Figure 2. Software Features
Figure 3. Services Features
Figure 4. Global Digital Marketing Software Market Share by Application: 2021 VS 2028
Figure 5. Professional Service Case Studies
Figure 6. Managed Service Case Studies
Figure 7. Digital Marketing Software Report Years Considered
Figure 8. Global Digital Marketing Software Market Size (US$ Million), Year-over-Year: 2017-2028
Figure 9. Global Digital Marketing Software Market Size, (US$ Million), 2017 VS 2021 VS 2028
Figure 10. Global Digital Marketing Software Market Share by Region: 2021 VS 2028
Figure 11. Global Digital Marketing Software Market Share by Players in 2021
Figure 12. Global Top Digital Marketing Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Digital Marketing Software as of 2021)
Figure 13. The Top 10 and 5 Players Market Share by Digital Marketing Software Revenue in 2021
Figure 14. North America Digital Marketing Software Market Size YoY (2017-2028) & (US$ Million)
Figure 15. North America Digital Marketing Software Market Size Market Share by Type (2017-2028)
Figure 16. North America Digital Marketing Software Market Size Market Share by Application (2017-2028)
Figure 17. North America Digital Marketing Software Market Size Share by Country (2017-2028)
Figure 18. United States Digital Marketing Software Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 19. Canada Digital Marketing Software Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 20. Europe Digital Marketing Software Market Size YoY (2017-2028) & (US$ Million)
Figure 21. Europe Digital Marketing Software Market Size Market Share by Type (2017-2028)
Figure 22. Europe Digital Marketing Software Market Size Market Share by Application (2017-2028)
Figure 23. Europe Digital Marketing Software Market Size Share by Country (2017-2028)
Figure 24. Germany Digital Marketing Software Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 25. France Digital Marketing Software Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 26. U.K. Digital Marketing Software Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 27. Italy Digital Marketing Software Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 28. Russia Digital Marketing Software Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 29. Nordic Countries Digital Marketing Software Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 30. Asia-Pacific Digital Marketing Software Market Size YoY (2017-2028) & (US$ Million)
Figure 31. Asia Pacific Digital Marketing Software Market Size Market Share by Type (2017-2028)
Figure 32. Asia Pacific Digital Marketing Software Market Size Market Share by Application (2017-2028)
Figure 33. Asia Pacific Digital Marketing Software Market Size Share by Region (2017-2028)
Figure 34. China Digital Marketing Software Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 35. Japan Digital Marketing Software Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 36. South Korea Digital Marketing Software Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 37. Southeast Asia Digital Marketing Software Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 38. India Digital Marketing Software Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 39. Australia Digital Marketing Software Market Size YoY Growth (2017-2028) & (US$ Million)
List of Figures
Figure 40. Latin America Digital Marketing Software Market Size YoY (2017-2028) & (US$ Million)
Figure 41. Latin America Digital Marketing Software Market Size Market Share by Type (2017-2028)
Figure 42. Latin America Digital Marketing Software Market Size Market Share by Application (2017-2028)
Figure 43. Latin America Digital Marketing Software Market Size Share by Country (2017-2028)
Figure 44. Mexico Digital Marketing Software Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 45. Brazil Digital Marketing Software Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 46. Middle East & Africa Digital Marketing Software Market Size YoY (2017-2028) & (US$ Million)
Figure 47. Middle East and Africa Digital Marketing Software Market Size Market Share by Type (2017-2028)
Figure 48. Middle East and Africa Digital Marketing Software Market Size Market Share by Application (2017-2028)
Figure 49. Middle East and Africa Digital Marketing Software Market Size Share by Country (2017-2028)
Figure 50. Turkey Digital Marketing Software Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 51. Saudi Arabia Digital Marketing Software Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 52. UAE Digital Marketing Software Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 53. Adobe Systems Revenue Growth Rate in Digital Marketing Software Business (2017-2022)
Figure 54. Oracle Revenue Growth Rate in Digital Marketing Software Business (2017-2022)
Figure 55. SAp Revenue Growth Rate in Digital Marketing Software Business (2017-2022)
Figure 56. Salesforce Revenue Growth Rate in Digital Marketing Software Business (2017-2022)
Figure 57. IBm Revenue Growth Rate in Digital Marketing Software Business (2017-2022)
Figure 58. Marketo Revenue Growth Rate in Digital Marketing Software Business (2017-2022)
Figure 59. Microsoft Revenue Growth Rate in Digital Marketing Software Business (2017-2022)
Figure 60. Hubspot Revenue Growth Rate in Digital Marketing Software Business (2017-2022)
Figure 61. SAS Institute Revenue Growth Rate in Digital Marketing Software Business (2017-2022)
Figure 62. Act-On Software Revenue Growth Rate in Digital Marketing Software Business (2017-2022)
Figure 63. Bottom-up and Top-down Approaches for This Report
Figure 64. Data Triangulation
Figure 65. Key Executives Interviewed

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.