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Global Advertising Services Market Insights And Forecast To 2028

Published on: Feb 2022 | From USD $2900 | Published By: QY RESEARCH | Number Of Pages: 108

Advertising Services market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Advertising Services market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.
Segment by Type
PSAs
Commercial Advertising
Segment by Application
SEMs
Multinational Enterprise
By Company
Interpublic
Omnicom Group
WPP
Publicis Groupe
Dentsu Group
Havas
Grey Global Group
Hakuhodo
Cordiant
ADK
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

1 Report Business Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Advertising Services Market Size Growth Rate by Type, 2017 VS 2021 VS 2028
1.2.2 PSAs
1.2.3 Commercial Advertising
1.3 Market by Application
1.3.1 Global Advertising Services Market Size Growth Rate by Application, 2017 VS 2021 VS 2028
1.3.2 SEMs
1.3.3 Multinational Enterprise
1.4 Study Objectives
1.5 Years Considered
2 Global Growth Trends
2.1 Global Advertising Services Market Perspective (2017-2028)
2.2 Advertising Services Growth Trends by Region
2.2.1 Advertising Services Market Size by Region: 2017 VS 2021 VS 2028
2.2.2 Advertising Services Historic Market Size by Region (2017-2022)
2.2.3 Advertising Services Forecasted Market Size by Region (2023-2028)
2.3 Advertising Services Market Dynamics
2.3.1 Advertising Services Industry Trends
2.3.2 Advertising Services Market Drivers
2.3.3 Advertising Services Market Challenges
2.3.4 Advertising Services Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Advertising Services Players by Revenue
3.1.1 Global Top Advertising Services Players by Revenue (2017-2022)
3.1.2 Global Advertising Services Revenue Market Share by Players (2017-2022)
3.2 Global Advertising Services Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Advertising Services Revenue
3.4 Global Advertising Services Market Concentration Ratio
3.4.1 Global Advertising Services Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Advertising Services Revenue in 2021
3.5 Advertising Services Key Players Head office and Area Served
3.6 Key Players Advertising Services Product Solution and Service
3.7 Date of Enter into Advertising Services Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Advertising Services Breakdown Data by Type
4.1 Global Advertising Services Historic Market Size by Type (2017-2022)
4.2 Global Advertising Services Forecasted Market Size by Type (2023-2028)
5 Advertising Services Breakdown Data by Application
5.1 Global Advertising Services Historic Market Size by Application (2017-2022)
5.2 Global Advertising Services Forecasted Market Size by Application (2023-2028)
6 North America
6.1 North America Advertising Services Market Size (2017-2028)
6.2 North America Advertising Services Market Size by Type
6.2.1 North America Advertising Services Market Size by Type (2017-2022)
6.2.2 North America Advertising Services Market Size by Type (2023-2028)
6.2.3 North America Advertising Services Market Share by Type (2017-2028)
6.3 North America Advertising Services Market Size by Application
6.3.1 North America Advertising Services Market Size by Application (2017-2022)
6.3.2 North America Advertising Services Market Size by Application (2023-2028)
6.3.3 North America Advertising Services Market Share by Application (2017-2028)
6.4 North America Advertising Services Market Size by Country
6.4.1 North America Advertising Services Market Size by Country (2017-2022)
6.4.2 North America Advertising Services Market Size by Country (2023-2028)
6.4.3 U.S.
6.4.4 Canada
7 Europe
7.1 Europe Advertising Services Market Size (2017-2028)
7.2 Europe Advertising Services Market Size by Type
7.2.1 Europe Advertising Services Market Size by Type (2017-2022)
7.2.2 Europe Advertising Services Market Size by Type (2023-2028)
7.2.3 Europe Advertising Services Market Share by Type (2017-2028)
7.3 Europe Advertising Services Market Size by Application
7.3.1 Europe Advertising Services Market Size by Application (2017-2022)
7.3.2 Europe Advertising Services Market Size by Application (2023-2028)
7.3.3 Europe Advertising Services Market Share by Application (2017-2028)
7.4 Europe Advertising Services Market Size by Country
7.4.1 Europe Advertising Services Market Size by Country (2017-2022)
7.4.2 Europe Advertising Services Market Size by Country (2023-2028)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Advertising Services Market Size (2017-2028)
8.2 Asia-Pacific Advertising Services Market Size by Type
8.2.1 Asia-Pacific Advertising Services Market Size by Type (2017-2022)
8.2.2 Asia-Pacific Advertising Services Market Size by Type (2023-2028)
8.2.3 Asia-Pacific Advertising Services Market Share by Type (2017-2028)
8.3 Asia-Pacific Advertising Services Market Size by Application
8.3.1 Asia-Pacific Advertising Services Market Size by Application (2017-2022)
8.3.2 Asia-Pacific Advertising Services Market Size by Application (2023-2028)
8.3.3 Asia-Pacific Advertising Services Market Share by Application (2017-2028)
8.4 Asia-Pacific Advertising Services Market Size by Region
8.4.1 Asia-Pacific Advertising Services Market Size by Region (2017-2022)
8.4.2 Asia-Pacific Advertising Services Market Size by Region (2023-2028)
8.4.3 China
8.4.4 Japan
8.4.5 South Korea
8.4.6 Southeast Asia
8.4.7 India
8.4.8 Australia
9 Latin America
9.1 Latin America Advertising Services Market Size (2017-2028)
9.2 Latin America Advertising Services Market Size by Type
9.2.1 Latin America Advertising Services Market Size by Type (2017-2022)
9.2.2 Latin America Advertising Services Market Size by Type (2023-2028)
9.2.3 Latin America Advertising Services Market Share by Type (2017-2028)
9.3 Latin America Advertising Services Market Size by Application
9.3.1 Latin America Advertising Services Market Size by Application (2017-2022)
9.3.2 Latin America Advertising Services Market Size by Application (2023-2028)
9.3.3 Latin America Advertising Services Market Share by Application (2017-2028)
9.4 Latin America Advertising Services Market Size by Country
9.4.1 Latin America Advertising Services Market Size by Country (2017-2022)
9.4.2 Latin America Advertising Services Market Size by Country (2023-2028)
9.4.3 Mexico
9.4.4 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Advertising Services Market Size (2017-2028)
10.2 Middle East & Africa Advertising Services Market Size by Type
10.2.1 Middle East & Africa Advertising Services Market Size by Type (2017-2022)
10.2.2 Middle East & Africa Advertising Services Market Size by Type (2023-2028)
10.2.3 Middle East & Africa Advertising Services Market Share by Type (2017-2028)
10.3 Middle East & Africa Advertising Services Market Size by Application
10.3.1 Middle East & Africa Advertising Services Market Size by Application (2017-2022)
10.3.2 Middle East & Africa Advertising Services Market Size by Application (2023-2028)
10.3.3 Middle East & Africa Advertising Services Market Share by Application (2017-2028)
10.4 Middle East & Africa Advertising Services Market Size by Country
10.4.1 Middle East & Africa Advertising Services Market Size by Country (2017-2022)
10.4.2 Middle East & Africa Advertising Services Market Size by Country (2023-2028)
10.4.3 Turkey
10.4.4 Saudi Arabia
10.4.5 UAE
11 Key Players Profiles
11.1 Interpublic
11.1.1 Interpublic Company Details
11.1.2 Interpublic Business Overview
11.1.3 Interpublic Advertising Services Introduction
11.1.4 Interpublic Revenue in Advertising Services Business (2017-2022)
11.1.5 Interpublic Recent Developments
11.2 Omnicom Group
11.2.1 Omnicom Group Company Details
11.2.2 Omnicom Group Business Overview
11.2.3 Omnicom Group Advertising Services Introduction
11.2.4 Omnicom Group Revenue in Advertising Services Business (2017-2022)
11.2.5 Omnicom Group Recent Developments
11.3 WPP
11.3.1 WPP Company Details
11.3.2 WPP Business Overview
11.3.3 WPP Advertising Services Introduction
11.3.4 WPP Revenue in Advertising Services Business (2017-2022)
11.3.5 WPP Recent Developments
11.4 Publicis Groupe
11.4.1 Publicis Groupe Company Details
11.4.2 Publicis Groupe Business Overview
11.4.3 Publicis Groupe Advertising Services Introduction
11.4.4 Publicis Groupe Revenue in Advertising Services Business (2017-2022)
11.4.5 Publicis Groupe Recent Developments
11.5 Dentsu Group
11.5.1 Dentsu Group Company Details
11.5.2 Dentsu Group Business Overview
11.5.3 Dentsu Group Advertising Services Introduction
11.5.4 Dentsu Group Revenue in Advertising Services Business (2017-2022)
11.5.5 Dentsu Group Recent Developments
11.6 Havas
11.6.1 Havas Company Details
11.6.2 Havas Business Overview
11.6.3 Havas Advertising Services Introduction
11.6.4 Havas Revenue in Advertising Services Business (2017-2022)
11.6.5 Havas Recent Developments
11.7 Grey Global Group
11.7.1 Grey Global Group Company Details
11.7.2 Grey Global Group Business Overview
11.7.3 Grey Global Group Advertising Services Introduction
11.7.4 Grey Global Group Revenue in Advertising Services Business (2017-2022)
11.7.5 Grey Global Group Recent Developments
11.8 Hakuhodo
11.8.1 Hakuhodo Company Details
11.8.2 Hakuhodo Business Overview
11.8.3 Hakuhodo Advertising Services Introduction
11.8.4 Hakuhodo Revenue in Advertising Services Business (2017-2022)
11.8.5 Hakuhodo Recent Developments
11.9 Cordiant
11.9.1 Cordiant Company Details
11.9.2 Cordiant Business Overview
11.9.3 Cordiant Advertising Services Introduction
11.9.4 Cordiant Revenue in Advertising Services Business (2017-2022)
11.9.5 Cordiant Recent Developments
11.10 ADK
11.10.1 ADK Company Details
11.10.2 ADK Business Overview
11.10.3 ADK Advertising Services Introduction
11.10.4 ADK Revenue in Advertising Services Business (2017-2022)
11.10.5 ADK Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Author Details
13.3 Disclaimer

List of Tables
Table 1. Global Advertising Services Market Size Growth Rate by Type (US$ Million), 2017 VS 2021 VS 2028
Table 2. Key Players of PSAs
Table 3. Key Players of Commercial Advertising
Table 4. Global Advertising Services Market Size Growth Rate by Application (US$ Million), 2017 VS 2021 VS 2028
Table 5. Global Advertising Services Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
Table 6. Global Advertising Services Market Size by Region (2017-2022) & (US$ Million)
Table 7. Global Advertising Services Market Share by Region (2017-2022)
Table 8. Global Advertising Services Forecasted Market Size by Region (2023-2028) & (US$ Million)
Table 9. Global Advertising Services Market Share by Region (2023-2028)
Table 10. Advertising Services Market Trends
Table 11. Advertising Services Market Drivers
Table 12. Advertising Services Market Challenges
Table 13. Advertising Services Market Restraints
Table 14. Global Advertising Services Revenue by Players (2017-2022) & (US$ Million)
Table 15. Global Advertising Services Revenue Share by Players (2017-2022)
Table 16. Global Top Advertising Services by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Advertising Services as of 2021)
Table 17. Ranking of Global Top Advertising Services Companies by Revenue (US$ Million) in 2021
Table 18. Global 5 Largest Players Market Share by Advertising Services Revenue (CR5 and HHI) & (2017-2022)
Table 19. Key Players Headquarters and Area Served
Table 20. Key Players Advertising Services Product Solution and Service
Table 21. Date of Enter into Advertising Services Market
Table 22. Mergers & Acquisitions, Expansion Plans
Table 23. Global Advertising Services Market Size by Type (2017-2022) & (US$ Million)
Table 24. Global Advertising Services Revenue Market Share by Type (2017-2022)
Table 25. Global Advertising Services Forecasted Market Size by Type (2023-2028) & (US$ Million)
Table 26. Global Advertising Services Revenue Market Share by Type (2023-2028)
Table 27. Global Advertising Services Market Size by Application (2017-2022) & (US$ Million)
Table 28. Global Advertising Services Revenue Share by Application (2017-2022)
Table 29. Global Advertising Services Forecasted Market Size by Application (2023-2028) & (US$ Million)
Table 30. Global Advertising Services Revenue Share by Application (2023-2028)
Table 31. North America Advertising Services Market Size by Type (2017-2022) & (US$ Million)
Table 32. North America Advertising Services Market Size by Type (2023-2028) & (US$ Million)
Table 33. North America Advertising Services Market Size by Application (2017-2022) & (US$ Million)
Table 34. North America Advertising Services Market Size by Application (2023-2028) & (US$ Million)
Table 35. North America Advertising Services Market Size by Country (2017-2022) & (US$ Million)
Table 36. North America Advertising Services Market Size by Country (2023-2028) & (US$ Million)
Table 37. Europe Advertising Services Market Size by Type (2017-2022) & (US$ Million)
Table 38. Europe Advertising Services Market Size by Type (2023-2028) & (US$ Million)
Table 39. Europe Advertising Services Market Size by Application (2017-2022) & (US$ Million)
Table 40. Europe Advertising Services Market Size by Application (2023-2028) & (US$ Million)
Table 41. Europe Advertising Services Market Size by Country (2017-2022) & (US$ Million)
Table 42. Europe Advertising Services Market Size by Country (2023-2028) & (US$ Million)
Table 43. Asia Pacific Advertising Services Market Size by Type (2017-2022) & (US$ Million)
Table 44. Asia Pacific Advertising Services Market Size by Type (2023-2028) & (US$ Million)
Table 45. Asia Pacific Advertising Services Market Size by Application (2017-2022) & (US$ Million)
Table 46. Asia Pacific Advertising Services Market Size by Application (2023-2028) & (US$ Million)
Table 47. Asia Pacific Advertising Services Market Size by Region (2017-2022) & (US$ Million)
Table 48. Asia Pacific Advertising Services Market Size by Region (2023-2028) & (US$ Million)
Table 49. Latin America Advertising Services Market Size by Type (2017-2022) & (US$ Million)
Table 50. Latin America Advertising Services Market Size by Type (2023-2028) & (US$ Million)
Table 51. Latin America Advertising Services Market Size by Application (2017-2022) & (US$ Million)
Table 52. Latin America Advertising Services Market Size by Application (2023-2028) & (US$ Million)
Table 53. Latin America Advertising Services Market Size by Country (2017-2022) & (US$ Million)
Table 54. Latin America Advertising Services Market Size by Country (2023-2028) & (US$ Million)
Table 55. Middle East and Africa Advertising Services Market Size by Type (2017-2022) & (US$ Million)
Table 56. Middle East and Africa Advertising Services Market Size by Type (2023-2028) & (US$ Million)
Table 57. Middle East and Africa Advertising Services Market Size by Application (2017-2022) & (US$ Million)
Table 58. Middle East and Africa Advertising Services Market Size by Application (2023-2028) & (US$ Million)
Table 59. Middle East and Africa Advertising Services Market Size by Country (2017-2022) & (US$ Million)
Table 60. Middle East and Africa Advertising Services Market Size by Country (2023-2028) & (US$ Million)
Table 61. Interpublic Company Details
Table 62. Interpublic Business Overview
Table 63. Interpublic Advertising Services Product
Table 64. Interpublic Revenue in Advertising Services Business (2017-2022) & (US$ Million)
Table 65. Interpublic Recent Developments
Table 66. Omnicom Group Company Details
Table 67. Omnicom Group Business Overview
Table 68. Omnicom Group Advertising Services Product
Table 69. Omnicom Group Revenue in Advertising Services Business (2017-2022) & (US$ Million)
Table 70. Omnicom Group Recent Developments
Table 71. WPP Company Details
Table 72. WPP Business Overview
Table 73. WPP Advertising Services Product
Table 74. WPP Revenue in Advertising Services Business (2017-2022) & (US$ Million)
Table 75. WPP Recent Developments
Table 76. Publicis Groupe Company Details
Table 77. Publicis Groupe Business Overview
Table 78. Publicis Groupe Advertising Services Product
Table 79. Publicis Groupe Revenue in Advertising Services Business (2017-2022) & (US$ Million)
Table 80. Publicis Groupe Recent Developments
Table 81. Dentsu Group Company Details
Table 82. Dentsu Group Business Overview
Table 83. Dentsu Group Advertising Services Product
Table 84. Dentsu Group Revenue in Advertising Services Business (2017-2022) & (US$ Million)
Table 85. Dentsu Group Recent Developments
Table 86. Havas Company Details
Table 87. Havas Business Overview
Table 88. Havas Advertising Services Product
Table 89. Havas Revenue in Advertising Services Business (2017-2022) & (US$ Million)
Table 90. Havas Recent Developments
Table 91. Grey Global Group Company Details
Table 92. Grey Global Group Business Overview
Table 93. Grey Global Group Advertising Services Product
Table 94. Grey Global Group Revenue in Advertising Services Business (2017-2022) & (US$ Million)
Table 95. Grey Global Group Recent Developments
Table 96. Hakuhodo Company Details
Table 97. Hakuhodo Business Overview
Table 98. Hakuhodo Advertising Services Product
Table 99. Hakuhodo Revenue in Advertising Services Business (2017-2022) & (US$ Million)
Table 100. Hakuhodo Recent Developments
Table 101. Cordiant Company Details
Table 102. Cordiant Business Overview
Table 103. Cordiant Advertising Services Product
Table 104. Cordiant Revenue in Advertising Services Business (2017-2022) & (US$ Million)
Table 105. Cordiant Recent Developments
Table 106. ADK Company Details
Table 107. ADK Business Overview
Table 108. ADK Advertising Services Product
Table 109. ADK Revenue in Advertising Services Business (2017-2022) & (US$ Million)
Table 110. ADK Recent Developments
Table 111. Research Programs/Design for This Report
Table 112. Key Data Information from Secondary Sources
Table 113. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Advertising Services Market Share by Type: 2021 VS 2028
Figure 2. PSAs Features
Figure 3. Commercial Advertising Features
Figure 4. Global Advertising Services Market Share by Application: 2021 VS 2028
Figure 5. SEMs Case Studies
Figure 6. Multinational Enterprise Case Studies
Figure 7. Advertising Services Report Years Considered
Figure 8. Global Advertising Services Market Size (US$ Million), Year-over-Year: 2017-2028
Figure 9. Global Advertising Services Market Size, (US$ Million), 2017 VS 2021 VS 2028
Figure 10. Global Advertising Services Market Share by Region: 2021 VS 2028
Figure 11. Global Advertising Services Market Share by Players in 2021
Figure 12. Global Top Advertising Services Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Advertising Services as of 2021)
Figure 13. The Top 10 and 5 Players Market Share by Advertising Services Revenue in 2021
Figure 14. North America Advertising Services Market Size YoY (2017-2028) & (US$ Million)
Figure 15. North America Advertising Services Market Size Market Share by Type (2017-2028)
Figure 16. North America Advertising Services Market Size Market Share by Application (2017-2028)
Figure 17. North America Advertising Services Market Size Share by Country (2017-2028)
Figure 18. United States Advertising Services Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 19. Canada Advertising Services Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 20. Europe Advertising Services Market Size YoY (2017-2028) & (US$ Million)
Figure 21. Europe Advertising Services Market Size Market Share by Type (2017-2028)
Figure 22. Europe Advertising Services Market Size Market Share by Application (2017-2028)
Figure 23. Europe Advertising Services Market Size Share by Country (2017-2028)
Figure 24. Germany Advertising Services Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 25. France Advertising Services Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 26. U.K. Advertising Services Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 27. Italy Advertising Services Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 28. Russia Advertising Services Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 29. Nordic Countries Advertising Services Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 30. Asia-Pacific Advertising Services Market Size YoY (2017-2028) & (US$ Million)
Figure 31. Asia Pacific Advertising Services Market Size Market Share by Type (2017-2028)
Figure 32. Asia Pacific Advertising Services Market Size Market Share by Application (2017-2028)
Figure 33. Asia Pacific Advertising Services Market Size Share by Region (2017-2028)
Figure 34. China Advertising Services Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 35. Japan Advertising Services Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 36. South Korea Advertising Services Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 37. Southeast Asia Advertising Services Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 38. India Advertising Services Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 39. Australia Advertising Services Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 40. Latin America Advertising Services Market Size YoY (2017-2028) & (US$ Million)
Figure 41. Latin America Advertising Services Market Size Market Share by Type (2017-2028)
Figure 42. Latin America Advertising Services Market Size Market Share by Application (2017-2028)
Figure 43. Latin America Advertising Services Market Size Share by Country (2017-2028)
Figure 44. Mexico Advertising Services Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 45. Brazil Advertising Services Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 46. Middle East & Africa Advertising Services Market Size YoY (2017-2028) & (US$ Million)
Figure 47. Middle East and Africa Advertising Services Market Size Market Share by Type (2017-2028)
Figure 48. Middle East and Africa Advertising Services Market Size Market Share by Application (2017-2028)
Figure 49. Middle East and Africa Advertising Services Market Size Share by Country (2017-2028)
Figure 50. Turkey Advertising Services Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 51. Saudi Arabia Advertising Services Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 52. UAE Advertising Services Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 53. Interpublic Revenue Growth Rate in Advertising Services Business (2017-2022)
Figure 54. Omnicom Group Revenue Growth Rate in Advertising Services Business (2017-2022)
Figure 55. WPP Revenue Growth Rate in Advertising Services Business (2017-2022)
Figure 56. Publicis Groupe Revenue Growth Rate in Advertising Services Business (2017-2022)
Figure 57. Dentsu Group Revenue Growth Rate in Advertising Services Business (2017-2022)
Figure 58. Havas Revenue Growth Rate in Advertising Services Business (2017-2022)
Figure 59. Grey Global Group Revenue Growth Rate in Advertising Services Business (2017-2022)
Figure 60. Hakuhodo Revenue Growth Rate in Advertising Services Business (2017-2022)
Figure 61. Cordiant Revenue Growth Rate in Advertising Services Business (2017-2022)
Figure 62. ADK Revenue Growth Rate in Advertising Services Business (2017-2022)
Figure 63. Bottom-up and Top-down Approaches for This Report
Figure 64. Data Triangulation
Figure 65. Key Executives Interviewed

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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