Global Yoga And Pilates Mats Market Research Report 2022

1 Yoga and Pilates Mats Market Overview
1.1 Product Overview and Scope of Yoga and Pilates Mats
1.2 Yoga and Pilates Mats Segment by Type
1.2.1 Global Yoga and Pilates Mats Sales Growth Rate Comparison by Type (2022-2028)
1.2.2 Yoga Mats
1.2.3 Pilates Mats
1.3 Yoga and Pilates Mats Segment by Application
1.3.1 Global Yoga and Pilates Mats Sales Comparison by Application: (2022-2028)
1.3.2 Fitness & Sports Stores
1.3.3 Online Retailers
1.3.4 Department stores
1.3.5 Supermarkets/ Hypermarkets
1.3.6 Others
1.4 Global Yoga and Pilates Mats Market Size Estimates and Forecasts
1.4.1 Global Yoga and Pilates Mats Revenue 2017-2028
1.4.2 Global Yoga and Pilates Mats Sales 2017-2028
1.4.3 Yoga and Pilates Mats Market Size by Region: 2017 Versus 2021 Versus 2028
2 Yoga and Pilates Mats Market Competition by Manufacturers
2.1 Global Yoga and Pilates Mats Sales Market Share by Manufacturers (2017-2022)
2.2 Global Yoga and Pilates Mats Revenue Market Share by Manufacturers (2017-2022)
2.3 Global Yoga and Pilates Mats Average Price by Manufacturers (2017-2022)
2.4 Manufacturers Yoga and Pilates Mats Manufacturing Sites, Area Served, Product Type
2.5 Yoga and Pilates Mats Market Competitive Situation and Trends
2.5.1 Yoga and Pilates Mats Market Concentration Rate
2.5.2 The Global Top 5 and Top 10 Largest Yoga and Pilates Mats Players Market Share by Revenue
2.5.3 Global Yoga and Pilates Mats Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
2.6 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Yoga and Pilates Mats Retrospective Market Scenario by Region
3.1 Global Yoga and Pilates Mats Retrospective Market Scenario in Sales by Region: 2017-2022
3.2 Global Yoga and Pilates Mats Retrospective Market Scenario in Revenue by Region: 2017-2022
3.3 North America Yoga and Pilates Mats Market Facts & Figures by Country
3.3.1 North America Yoga and Pilates Mats Sales by Country
3.3.2 North America Yoga and Pilates Mats Revenue by Country
3.3.3 U.S.
3.3.4 Canada
3.4 Europe Yoga and Pilates Mats Market Facts & Figures by Country
3.4.1 Europe Yoga and Pilates Mats Sales by Country
3.4.2 Europe Yoga and Pilates Mats Revenue by Country
3.4.3 Germany
3.4.4 France
3.4.5 U.K.
3.4.6 Italy
3.4.7 Russia
3.5 Asia Pacific Yoga and Pilates Mats Market Facts & Figures by Region
3.5.1 Asia Pacific Yoga and Pilates Mats Sales by Region
3.5.2 Asia Pacific Yoga and Pilates Mats Revenue by Region
3.5.3 China
3.5.4 Japan
3.5.5 South Korea
3.5.6 India
3.5.7 Australia
3.5.8 Taiwan
3.5.9 Indonesia
3.5.10 Thailand
3.5.11 Malaysia
3.5.12 Philippines
3.5.13 Vietnam
3.6 Latin America Yoga and Pilates Mats Market Facts & Figures by Country
3.6.1 Latin America Yoga and Pilates Mats Sales by Country
3.6.2 Latin America Yoga and Pilates Mats Revenue by Country
3.6.3 Mexico
3.6.4 Brazil
3.6.5 Argentina
3.7 Middle East and Africa Yoga and Pilates Mats Market Facts & Figures by Country
3.7.1 Middle East and Africa Yoga and Pilates Mats Sales by Country
3.7.2 Middle East and Africa Yoga and Pilates Mats Revenue by Country
3.7.3 Turkey
3.7.4 Saudi Arabia
3.7.5 UAE
4 Global Yoga and Pilates Mats Historic Market Analysis by Type
4.1 Global Yoga and Pilates Mats Sales Market Share by Type (2017-2022)
4.2 Global Yoga and Pilates Mats Revenue Market Share by Type (2017-2022)
4.3 Global Yoga and Pilates Mats Price by Type (2017-2022)
5 Global Yoga and Pilates Mats Historic Market Analysis by Application
5.1 Global Yoga and Pilates Mats Sales Market Share by Application (2017-2022)
5.2 Global Yoga and Pilates Mats Revenue Market Share by Application (2017-2022)
5.3 Global Yoga and Pilates Mats Price by Application (2017-2022)
6 Key Companies Profiled
6.1 Manduka
6.1.1 Manduka Corporation Information
6.1.2 Manduka Description and Business Overview
6.1.3 Manduka Yoga and Pilates Mats Sales, Revenue and Gross Margin (2017-2022)
6.1.4 Manduka Yoga and Pilates Mats Product Portfolio
6.1.5 Manduka Recent Developments/Updates
6.2 Jade Yoga
6.2.1 Jade Yoga Corporation Information
6.2.2 Jade Yoga Description and Business Overview
6.2.3 Jade Yoga Yoga and Pilates Mats Sales, Revenue and Gross Margin (2017-2022)
6.2.4 Jade Yoga Yoga and Pilates Mats Product Portfolio
6.2.5 Jade Yoga Recent Developments/Updates
6.3 Hugger Mugger Para Rubber
6.3.1 Hugger Mugger Para Rubber Corporation Information
6.3.2 Hugger Mugger Para Rubber Description and Business Overview
6.3.3 Hugger Mugger Para Rubber Yoga and Pilates Mats Sales, Revenue and Gross Margin (2017-2022)
6.3.4 Hugger Mugger Para Rubber Yoga and Pilates Mats Product Portfolio
6.3.5 Hugger Mugger Para Rubber Recent Developments/Updates
6.4 Gaiam
6.4.1 Gaiam Corporation Information
6.4.2 Gaiam Description and Business Overview
6.4.3 Gaiam Yoga and Pilates Mats Sales, Revenue and Gross Margin (2017-2022)
6.4.4 Gaiam Yoga and Pilates Mats Product Portfolio
6.4.5 Gaiam Recent Developments/Updates
6.5 Balanced Body
6.5.1 Balanced Body Corporation Information
6.5.2 Balanced Body Description and Business Overview
6.5.3 Balanced Body Yoga and Pilates Mats Sales, Revenue and Gross Margin (2017-2022)
6.5.4 Balanced Body Yoga and Pilates Mats Product Portfolio
6.5.5 Balanced Body Recent Developments/Updates
6.6 Aeromat
6.6.1 Aeromat Corporation Information
6.6.2 Aeromat Description and Business Overview
6.6.3 Aeromat Yoga and Pilates Mats Sales, Revenue and Gross Margin (2017-2022)
6.6.4 Aeromat Yoga and Pilates Mats Product Portfolio
6.6.5 Aeromat Recent Developments/Updates
6.7 Merrithew Corporation
6.6.1 Merrithew Corporation Corporation Information
6.6.2 Merrithew Corporation Description and Business Overview
6.6.3 Merrithew Corporation Yoga and Pilates Mats Sales, Revenue and Gross Margin (2017-2022)
6.4.4 Merrithew Corporation Yoga and Pilates Mats Product Portfolio
6.7.5 Merrithew Corporation Recent Developments/Updates
6.8 Stott and PrAna Revolutionary
6.8.1 Stott and PrAna Revolutionary Corporation Information
6.8.2 Stott and PrAna Revolutionary Description and Business Overview
6.8.3 Stott and PrAna Revolutionary Yoga and Pilates Mats Sales, Revenue and Gross Margin (2017-2022)
6.8.4 Stott and PrAna Revolutionary Yoga and Pilates Mats Product Portfolio
6.8.5 Stott and PrAna Revolutionary Recent Developments/Updates
7 Yoga and Pilates Mats Manufacturing Cost Analysis
7.1 Yoga and Pilates Mats Key Raw Materials Analysis
7.1.1 Key Raw Materials
7.1.2 Key Suppliers of Raw Materials
7.2 Proportion of Manufacturing Cost Structure
7.3 Manufacturing Process Analysis of Yoga and Pilates Mats
7.4 Yoga and Pilates Mats Industrial Chain Analysis
8 Marketing Channel, Distributors and Customers
8.1 Marketing Channel
8.2 Yoga and Pilates Mats Distributors List
8.3 Yoga and Pilates Mats Customers
9 Yoga and Pilates Mats Market Dynamics
9.1 Yoga and Pilates Mats Industry Trends
9.2 Yoga and Pilates Mats Market Drivers
9.3 Yoga and Pilates Mats Market Challenges
9.4 Yoga and Pilates Mats Market Restraints
10 Global Market Forecast
10.1 Yoga and Pilates Mats Market Estimates and Projections by Type
10.1.1 Global Forecasted Sales of Yoga and Pilates Mats by Type (2023-2028)
10.1.2 Global Forecasted Revenue of Yoga and Pilates Mats by Type (2023-2028)
10.2 Yoga and Pilates Mats Market Estimates and Projections by Application
10.2.1 Global Forecasted Sales of Yoga and Pilates Mats by Application (2023-2028)
10.2.2 Global Forecasted Revenue of Yoga and Pilates Mats by Application (2023-2028)
10.3 Yoga and Pilates Mats Market Estimates and Projections by Region
10.3.1 Global Forecasted Sales of Yoga and Pilates Mats by Region (2023-2028)
10.3.2 Global Forecasted Revenue of Yoga and Pilates Mats by Region (2023-2028)
11 Research Finding and Conclusion
12 Methodology and Data Source
12.1 Methodology/Research Approach
12.1.1 Research Programs/Design
12.1.2 Market Size Estimation
12.1.3 Market Breakdown and Data Triangulation
12.2 Data Source
12.2.1 Secondary Sources
12.2.2 Primary Sources
12.3 Author List
12.4 Disclaimer

List of Tables
Table 1. Global Yoga and Pilates Mats Sales Growth Rate Comparison by Type (2022-2028) & (K Units) & (US$ Million)
Table 2. Global Yoga and Pilates Mats Sales Growth Rate Comparison by Application (2022-2028) & (K Units) & (US$ Million)
Table 3. Global Yoga and Pilates Mats Market Size by Region (US$ Million) (2017 VS 2021 VS 2028)
Table 4. Global Yoga and Pilates Mats Market Competitive Situation by Manufacturers in 2021
Table 5. Global Yoga and Pilates Mats Sales (K Units) of Key Manufacturers (2017-2022)
Table 6. Global Yoga and Pilates Mats Sales Market Share by Manufacturers (2017-2022)
Table 7. Global Yoga and Pilates Mats Revenue (US$ Million) by Manufacturers (2017-2022)
Table 8. Global Yoga and Pilates Mats Revenue Share by Manufacturers (2017-2022)
Table 9. Global Market Yoga and Pilates Mats Average Price (US$/Unit) of Key Manufacturers (2017-2022)
Table 10. Manufacturers Yoga and Pilates Mats Manufacturing Sites and Area Served
Table 11. Manufacturers Yoga and Pilates Mats Product Type
Table 12. Global Manufacturers Market Concentration Ratio (CR5 and HHI)
Table 13. Global Yoga and Pilates Mats by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Yoga and Pilates Mats as of 2021)
Table 14. Manufacturers Mergers & Acquisitions, Expansion Plans
Table 15. Global Yoga and Pilates Mats Sales by Region (2017-2022) & (K Units)
Table 16. Global Yoga and Pilates Mats Sales Market Share by Region (2017-2022)
Table 17. Global Yoga and Pilates Mats Revenue by Region (2017-2022) & (US$ Million)
Table 18. Global Yoga and Pilates Mats Revenue Market Share by Region (2017-2022)
Table 19. North America Yoga and Pilates Mats Sales by Country (2017-2022) & (K Units)
Table 20. North America Yoga and Pilates Mats Sales Market Share by Country (2017-2022)
Table 21. North America Yoga and Pilates Mats Revenue by Country (2017-2022) & (US$ Million)
Table 22. North America Yoga and Pilates Mats Revenue Market Share by Country (2017-2022)
Table 23. Europe Yoga and Pilates Mats Sales by Country (2017-2022) & (K Units)
Table 24. Europe Yoga and Pilates Mats Sales Market Share by Country (2017-2022)
Table 25. Europe Yoga and Pilates Mats Revenue by Country (2017-2022) & (US$ Million)
Table 26. Europe Yoga and Pilates Mats Revenue Market Share by Country (2017-2022)
Table 27. Asia Pacific Yoga and Pilates Mats Sales by Region (2017-2022) & (K Units)
Table 28. Asia Pacific Yoga and Pilates Mats Sales Market Share by Region (2017-2022)
Table 29. Asia Pacific Yoga and Pilates Mats Revenue by Region (2017-2022) & (US$ Million)
Table 30. Asia Pacific Yoga and Pilates Mats Revenue Market Share by Region (2017-2022)
Table 31. Latin America Yoga and Pilates Mats Sales by Country (2017-2022) & (K Units)
Table 32. Latin America Yoga and Pilates Mats Sales Market Share by Country (2017-2022)
Table 33. Latin America Yoga and Pilates Mats Revenue by Country (2017-2022) & (US$ Million)
Table 34. Latin America Yoga and Pilates Mats Revenue Market Share by Country (2017-2022)
Table 35. Middle East and Africa Yoga and Pilates Mats Sales by Country (2017-2022) & (K Units)
Table 36. Middle East and Africa Yoga and Pilates Mats Sales Market Share by Country (2017-2022)
Table 37. Middle East and Africa Yoga and Pilates Mats Revenue by Country (2017-2022) & (US$ Million)
Table 38. Middle East and Africa Yoga and Pilates Mats Revenue Market Share by Country (2017-2022)
Table 39. Global Yoga and Pilates Mats Sales by Type (2017-2022) & (K Units)
Table 40. Global Yoga and Pilates Mats Sales Market Share by Type (2017-2022)
Table 41. Global Yoga and Pilates Mats Revenue by Type (2017-2022) & (US$ Million)
Table 42. Global Yoga and Pilates Mats Revenue Share by Type (2017-2022)
Table 43. Global Yoga and Pilates Mats Price by Type (2017-2022) & (US$/Unit)
Table 44. Global Yoga and Pilates Mats Sales (K Units) by Application (2017-2022)
Table 45. Global Yoga and Pilates Mats Sales Market Share by Application (2017-2022)
Table 46. Global Yoga and Pilates Mats Revenue by Application (2017-2022) & (US$ Million)
Table 47. Global Yoga and Pilates Mats Revenue Share by Application (2017-2022)
Table 48. Global Yoga and Pilates Mats Price by Application (2017-2022) & (US$/Unit)
Table 49. Manduka Corporation Information
Table 50. Manduka Description and Business Overview
Table 51. Manduka Yoga and Pilates Mats Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2017-2022)
Table 52. Manduka Yoga and Pilates Mats Product
Table 53. Manduka Recent Developments/Updates
Table 54. Jade Yoga Corporation Information
Table 55. Jade Yoga Description and Business Overview
Table 56. Jade Yoga Yoga and Pilates Mats Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2017-2022)
Table 57. Jade Yoga Yoga and Pilates Mats Product
Table 58. Jade Yoga Recent Developments/Updates
Table 59. Hugger Mugger Para Rubber Corporation Information
Table 60. Hugger Mugger Para Rubber Description and Business Overview
Table 61. Hugger Mugger Para Rubber Yoga and Pilates Mats Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2017-2022)
Table 62. Hugger Mugger Para Rubber Yoga and Pilates Mats Product
Table 63. Hugger Mugger Para Rubber Recent Developments/Updates
Table 64. Gaiam Corporation Information
Table 65. Gaiam Description and Business Overview
Table 66. Gaiam Yoga and Pilates Mats Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2017-2022)
Table 67. Gaiam Yoga and Pilates Mats Product
Table 68. Gaiam Recent Developments/Updates
Table 69. Balanced Body Corporation Information
Table 70. Balanced Body Description and Business Overview
Table 71. Balanced Body Yoga and Pilates Mats Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2017-2022)
Table 72. Balanced Body Yoga and Pilates Mats Product
Table 73. Balanced Body Recent Developments/Updates
Table 74. Aeromat Corporation Information
Table 75. Aeromat Description and Business Overview
Table 76. Aeromat Yoga and Pilates Mats Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2017-2022)
Table 77. Aeromat Yoga and Pilates Mats Product
Table 78. Aeromat Recent Developments/Updates
Table 79. Merrithew Corporation Corporation Information
Table 80. Merrithew Corporation Description and Business Overview
Table 81. Merrithew Corporation Yoga and Pilates Mats Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2017-2022)
Table 82. Merrithew Corporation Yoga and Pilates Mats Product
Table 83. Merrithew Corporation Recent Developments/Updates
Table 84. Stott and PrAna Revolutionary Corporation Information
Table 85. Stott and PrAna Revolutionary Description and Business Overview
Table 86. Stott and PrAna Revolutionary Yoga and Pilates Mats Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2017-2022)
Table 87. Stott and PrAna Revolutionary Yoga and Pilates Mats Product
Table 88. Stott and PrAna Revolutionary Recent Developments/Updates
Table 89. Production Base and Market Concentration Rate of Raw Material
Table 90. Key Suppliers of Raw Materials
Table 91. Yoga and Pilates Mats Distributors List
Table 92. Yoga and Pilates Mats Customers List
Table 93. Yoga and Pilates Mats Market Trends
Table 94. Yoga and Pilates Mats Market Drivers
Table 95. Yoga and Pilates Mats Market Challenges
Table 96. Yoga and Pilates Mats Market Restraints
Table 97. Global Yoga and Pilates Mats Sales Forecast by Type (2023-2028) & (K Units)
Table 98. Global Yoga and Pilates Mats Sales Market Share Forecast by Type (2023-2028)
Table 99. Global Yoga and Pilates Mats Revenue Forecast by Type (2023-2028) & (US$ Million)
Table 100. Global Yoga and Pilates Mats Revenue Market Share Forecast by Type (2023-2028)
Table 101. Global Yoga and Pilates Mats Sales Forecast by Application (2023-2028) & (K Units)
Table 102. Global Yoga and Pilates Mats Sales Market Share Forecast by Application (2023-2028)
Table 103. Global Yoga and Pilates Mats Revenue Forecast by Application (2023-2028) & (US$ Million)
Table 104. Global Yoga and Pilates Mats Revenue Market Share Forecast by Application (2023-2028)
Table 105. Global Yoga and Pilates Mats Sales Forecast by Region (2023-2028) & (K Units)
Table 106. Global Yoga and Pilates Mats Sales Market Share Forecast by Region (2023-2028)
Table 107. Global Yoga and Pilates Mats Revenue Forecast by Region (2023-2028) & (US$ Million)
Table 108. Global Yoga and Pilates Mats Revenue Market Share Forecast by Region (2023-2028)
Table 109. Research Programs/Design for This Report
Table 110. Key Data Information from Secondary Sources
Table 111. Key Data Information from Primary Sources
List of Figures
Figure 1. Product Picture of Yoga and Pilates Mats
Figure 2. Global Yoga and Pilates Mats Market Share by Type in 2021 & 2028
Figure 3. Yoga Mats Product Picture
Figure 4. Pilates Mats Product Picture
Figure 5. Global Yoga and Pilates Mats Market Share by Application in 2021 & 2028
Figure 6. Fitness & Sports Stores
Figure 7. Online Retailers
Figure 8. Department stores
Figure 9. Supermarkets/ Hypermarkets
Figure 10. Others
Figure 11. Global Yoga and Pilates Mats Revenue, (US$ Million), 2017 VS 2021 VS 2028
Figure 12. Global Yoga and Pilates Mats Market Size (2017-2028) & (US$ Million)
Figure 13. Global Yoga and Pilates Mats Sales (2017-2028) & (K Units)
Figure 14. Yoga and Pilates Mats Sales Share by Manufacturers in 2021
Figure 15. Global Yoga and Pilates Mats Revenue Share by Manufacturers in 2021
Figure 16. The Global 5 and 10 Largest Yoga and Pilates Mats Players: Market Share by Revenue in 2021
Figure 17. Yoga and Pilates Mats Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2017 VS 2021
Figure 18. Global Yoga and Pilates Mats Sales Market Share by Region (2017-2022)
Figure 19. Global Yoga and Pilates Mats Sales Market Share by Region in 2021
Figure 20. Global Yoga and Pilates Mats Revenue Market Share by Region (2017-2022)
Figure 21. Global Yoga and Pilates Mats Revenue Market Share by Region in 2021
Figure 22. U.S. Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 23. Canada Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 24. Germany Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 25. France Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 26. U.K. Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 27. Italy Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 28. Russia Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 29. China Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 30. Japan Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 31. South Korea Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 32. India Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 33. Australia Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 34. Taiwan Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 35. Indonesia Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 36. Thailand Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 37. Malaysia Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 38. Philippines Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 39. Vietnam Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 40. Mexico Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 41. Brazil Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 42. Argentina Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 43. Turkey Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 44. Saudi Arabia Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 45. UAE Yoga and Pilates Mats Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 46. Sales Market Share of Yoga and Pilates Mats by Type (2017-2022)
Figure 47. Manufacturing Cost Structure of Yoga and Pilates Mats
Figure 48. Manufacturing Process Analysis of Yoga and Pilates Mats
Figure 49. Yoga and Pilates Mats Industrial Chain Analysis
Figure 50. Channels of Distribution
Figure 51. Distributors Profiles
Figure 52. Bottom-up and Top-down Approaches for This Report
Figure 53. Data Triangulation
Figure 54. Key Executives Interviewed

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.