Global Audience Measurement Systems Market Research Report 2022

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Audience Measurement Systems Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
1.2.2 Audio Measurement System
1.2.3 Cross-Media Measurement System
1.2.4 Digital Measurement System
1.2.5 Streaming Measurement System
1.2.6 TV Measurement System
1.2.7 Others
1.3 Market by Application
1.3.1 Global Audience Measurement Systems Market Share by Application: 2017 VS 2021 VS 2028
1.3.2 Advertisers
1.3.3 Media Company
1.3.4 Others
1.4 Study Objectives
1.5 Years Considered
2 Global Growth Trends
2.1 Global Audience Measurement Systems Market Perspective (2017-2028)
2.2 Audience Measurement Systems Growth Trends by Region
2.2.1 Audience Measurement Systems Market Size by Region: 2017 VS 2021 VS 2028
2.2.2 Audience Measurement Systems Historic Market Size by Region (2017-2022)
2.2.3 Audience Measurement Systems Forecasted Market Size by Region (2023-2028)
2.3 Audience Measurement Systems Market Dynamics
2.3.1 Audience Measurement Systems Industry Trends
2.3.2 Audience Measurement Systems Market Drivers
2.3.3 Audience Measurement Systems Market Challenges
2.3.4 Audience Measurement Systems Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Audience Measurement Systems Players by Revenue
3.1.1 Global Top Audience Measurement Systems Players by Revenue (2017-2022)
3.1.2 Global Audience Measurement Systems Revenue Market Share by Players (2017-2022)
3.2 Global Audience Measurement Systems Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Audience Measurement Systems Revenue
3.4 Global Audience Measurement Systems Market Concentration Ratio
3.4.1 Global Audience Measurement Systems Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Audience Measurement Systems Revenue in 2021
3.5 Audience Measurement Systems Key Players Head office and Area Served
3.6 Key Players Audience Measurement Systems Product Solution and Service
3.7 Date of Enter into Audience Measurement Systems Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Audience Measurement Systems Breakdown Data by Type
4.1 Global Audience Measurement Systems Historic Market Size by Type (2017-2022)
4.2 Global Audience Measurement Systems Forecasted Market Size by Type (2023-2028)
5 Audience Measurement Systems Breakdown Data by Application
5.1 Global Audience Measurement Systems Historic Market Size by Application (2017-2022)
5.2 Global Audience Measurement Systems Forecasted Market Size by Application (2023-2028)
6 North America
6.1 North America Audience Measurement Systems Market Size (2017-2028)
6.2 North America Audience Measurement Systems Market Size by Country (2017-2022)
6.3 North America Audience Measurement Systems Market Size by Country (2023-2028)
6.4 United States
6.5 Canada
7 Europe
7.1 Europe Audience Measurement Systems Market Size (2017-2028)
7.2 Europe Audience Measurement Systems Market Size by Country (2017-2022)
7.3 Europe Audience Measurement Systems Market Size by Country (2023-2028)
7.4 Germany
7.5 France
7.6 U.K.
7.7 Italy
7.8 Russia
7.9 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Audience Measurement Systems Market Size (2017-2028)
8.2 Asia-Pacific Audience Measurement Systems Market Size by Country (2017-2022)
8.3 Asia-Pacific Audience Measurement Systems Market Size by Country (2023-2028)
8.4 China
8.5 Japan
8.6 South Korea
8.7 Southeast Asia
8.8 India
8.9 Australia
9 Latin America
9.1 Latin America Audience Measurement Systems Market Size (2017-2028)
9.2 Latin America Audience Measurement Systems Market Size by Country (2017-2022)
9.3 Latin America Audience Measurement Systems Market Size by Country (2023-2028)
9.4 Mexico
9.5 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Audience Measurement Systems Market Size (2017-2028)
10.2 Middle East & Africa Audience Measurement Systems Market Size by Country (2017-2022)
10.3 Middle East & Africa Audience Measurement Systems Market Size by Country (2023-2028)
10.4 Turkey
10.5 Saudi Arabia
10.6 UAE
11 Key Players Profiles
11.1 Nielsen
11.1.1 Nielsen Company Detail
11.1.2 Nielsen Business Overview
11.1.3 Nielsen Audience Measurement Systems Introduction
11.1.4 Nielsen Revenue in Audience Measurement Systems Business (2017-2022)
11.1.5 Nielsen Recent Development
11.2 Kantar
11.2.1 Kantar Company Detail
11.2.2 Kantar Business Overview
11.2.3 Kantar Audience Measurement Systems Introduction
11.2.4 Kantar Revenue in Audience Measurement Systems Business (2017-2022)
11.2.5 Kantar Recent Development
11.3 RSG Media
11.3.1 RSG Media Company Detail
11.3.2 RSG Media Business Overview
11.3.3 RSG Media Audience Measurement Systems Introduction
11.3.4 RSG Media Revenue in Audience Measurement Systems Business (2017-2022)
11.3.5 RSG Media Recent Development
11.4 Tubular
11.4.1 Tubular Company Detail
11.4.2 Tubular Business Overview
11.4.3 Tubular Audience Measurement Systems Introduction
11.4.4 Tubular Revenue in Audience Measurement Systems Business (2017-2022)
11.4.5 Tubular Recent Development
11.5 YouGov
11.5.1 YouGov Company Detail
11.5.2 YouGov Business Overview
11.5.3 YouGov Audience Measurement Systems Introduction
11.5.4 YouGov Revenue in Audience Measurement Systems Business (2017-2022)
11.5.5 YouGov Recent Development
11.6 Comscore
11.6.1 Comscore Company Detail
11.6.2 Comscore Business Overview
11.6.3 Comscore Audience Measurement Systems Introduction
11.6.4 Comscore Revenue in Audience Measurement Systems Business (2017-2022)
11.6.5 Comscore Recent Development
11.7 GfK
11.7.1 GfK Company Detail
11.7.2 GfK Business Overview
11.7.3 GfK Audience Measurement Systems Introduction
11.7.4 GfK Revenue in Audience Measurement Systems Business (2017-2022)
11.7.5 GfK Recent Development
11.8 AGF Videoforschung GmbH
11.8.1 AGF Videoforschung GmbH Company Detail
11.8.2 AGF Videoforschung GmbH Business Overview
11.8.3 AGF Videoforschung GmbH Audience Measurement Systems Introduction
11.8.4 AGF Videoforschung GmbH Revenue in Audience Measurement Systems Business (2017-2022)
11.8.5 AGF Videoforschung GmbH Recent Development
11.9 PwC
11.9.1 PwC Company Detail
11.9.2 PwC Business Overview
11.9.3 PwC Audience Measurement Systems Introduction
11.9.4 PwC Revenue in Audience Measurement Systems Business (2017-2022)
11.9.5 PwC Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

List of Tables
Table 1. Global Audience Measurement Systems Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
Table 2. Key Players of Audio Measurement System
Table 3. Key Players of Cross-Media Measurement System
Table 4. Key Players of Digital Measurement System
Table 5. Key Players of Streaming Measurement System
Table 6. Key Players of TV Measurement System
Table 7. Key Players of Others
Table 8. Global Audience Measurement Systems Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
Table 9. Global Audience Measurement Systems Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
Table 10. Global Audience Measurement Systems Market Size by Region (2017-2022) & (US$ Million)
Table 11. Global Audience Measurement Systems Market Share by Region (2017-2022)
Table 12. Global Audience Measurement Systems Forecasted Market Size by Region (2023-2028) & (US$ Million)
Table 13. Global Audience Measurement Systems Market Share by Region (2023-2028)
Table 14. Audience Measurement Systems Market Trends
Table 15. Audience Measurement Systems Market Drivers
Table 16. Audience Measurement Systems Market Challenges
Table 17. Audience Measurement Systems Market Restraints
Table 18. Global Audience Measurement Systems Revenue by Players (2017-2022) & (US$ Million)
Table 19. Global Audience Measurement Systems Market Share by Players (2017-2022)
Table 20. Global Top Audience Measurement Systems Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Audience Measurement Systems as of 2021)
Table 21. Ranking of Global Top Audience Measurement Systems Companies by Revenue (US$ Million) in 2021
Table 22. Global 5 Largest Players Market Share by Audience Measurement Systems Revenue (CR5 and HHI) & (2017-2022)
Table 23. Key Players Headquarters and Area Served
Table 24. Key Players Audience Measurement Systems Product Solution and Service
Table 25. Date of Enter into Audience Measurement Systems Market
Table 26. Mergers & Acquisitions, Expansion Plans
Table 27. Global Audience Measurement Systems Market Size by Type (2017-2022) & (US$ Million)
Table 28. Global Audience Measurement Systems Revenue Market Share by Type (2017-2022)
Table 29. Global Audience Measurement Systems Forecasted Market Size by Type (2023-2028) & (US$ Million)
Table 30. Global Audience Measurement Systems Revenue Market Share by Type (2023-2028)
Table 31. Global Audience Measurement Systems Market Size by Application (2017-2022) & (US$ Million)
Table 32. Global Audience Measurement Systems Revenue Market Share by Application (2017-2022)
Table 33. Global Audience Measurement Systems Forecasted Market Size by Application (2023-2028) & (US$ Million)
Table 34. Global Audience Measurement Systems Revenue Market Share by Application (2023-2028)
Table 35. North America Audience Measurement Systems Market Size by Country (2017-2022) & (US$ Million)
Table 36. North America Audience Measurement Systems Market Size by Country (2023-2028) & (US$ Million)
Table 37. Europe Audience Measurement Systems Market Size by Country (2017-2022) & (US$ Million)
Table 38. Europe Audience Measurement Systems Market Size by Country (2023-2028) & (US$ Million)
Table 39. Asia-Pacific Audience Measurement Systems Market Size by Region (2017-2022) & (US$ Million)
Table 40. Asia-Pacific Audience Measurement Systems Market Size by Region (2023-2028) & (US$ Million)
Table 41. Latin America Audience Measurement Systems Market Size by Country (2017-2022) & (US$ Million)
Table 42. Latin America Audience Measurement Systems Market Size by Country (2023-2028) & (US$ Million)
Table 43. Middle East & Africa Audience Measurement Systems Market Size by Country (2017-2022) & (US$ Million)
Table 44. Middle East & Africa Audience Measurement Systems Market Size by Country (2023-2028) & (US$ Million)
Table 45. Nielsen Company Detail
Table 46. Nielsen Business Overview
Table 47. Nielsen Audience Measurement Systems Product
Table 48. Nielsen Revenue in Audience Measurement Systems Business (2017-2022) & (US$ Million)
Table 49. Nielsen Recent Development
Table 50. Kantar Company Detail
Table 51. Kantar Business Overview
Table 52. Kantar Audience Measurement Systems Product
Table 53. Kantar Revenue in Audience Measurement Systems Business (2017-2022) & (US$ Million)
Table 54. Kantar Recent Development
Table 55. RSG Media Company Detail
Table 56. RSG Media Business Overview
Table 57. RSG Media Audience Measurement Systems Product
Table 58. RSG Media Revenue in Audience Measurement Systems Business (2017-2022) & (US$ Million)
Table 59. RSG Media Recent Development
Table 60. Tubular Company Detail
Table 61. Tubular Business Overview
Table 62. Tubular Audience Measurement Systems Product
Table 63. Tubular Revenue in Audience Measurement Systems Business (2017-2022) & (US$ Million)
Table 64. Tubular Recent Development
Table 65. YouGov Company Detail
Table 66. YouGov Business Overview
Table 67. YouGov Audience Measurement Systems Product
Table 68. YouGov Revenue in Audience Measurement Systems Business (2017-2022) & (US$ Million)
Table 69. YouGov Recent Development
Table 70. Comscore Company Detail
Table 71. Comscore Business Overview
Table 72. Comscore Audience Measurement Systems Product
Table 73. Comscore Revenue in Audience Measurement Systems Business (2017-2022) & (US$ Million)
Table 74. Comscore Recent Development
Table 75. GfK Company Detail
Table 76. GfK Business Overview
Table 77. GfK Audience Measurement Systems Product
Table 78. GfK Revenue in Audience Measurement Systems Business (2017-2022) & (US$ Million)
Table 79. GfK Recent Development
Table 80. AGF Videoforschung GmbH Company Detail
Table 81. AGF Videoforschung GmbH Business Overview
Table 82. AGF Videoforschung GmbH Audience Measurement Systems Product
Table 83. AGF Videoforschung GmbH Revenue in Audience Measurement Systems Business (2017-2022) & (US$ Million)
Table 84. AGF Videoforschung GmbH Recent Development
Table 85. PwC Company Detail
Table 86. PwC Business Overview
Table 87. PwC Audience Measurement Systems Product
Table 88. PwC Revenue in Audience Measurement Systems Business (2017-2022) & (US$ Million)
Table 89. PwC Recent Development
Table 90. Research Programs/Design for This Report
Table 91. Key Data Information from Secondary Sources
Table 92. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Audience Measurement Systems Market Share by Type: 2021 VS 2028
Figure 2. Audio Measurement System Features
Figure 3. Cross-Media Measurement System Features
Figure 4. Digital Measurement System Features
Figure 5. Streaming Measurement System Features
Figure 6. TV Measurement System Features
Figure 7. Others Features
Figure 8. Global Audience Measurement Systems Market Share by Application in 2021 & 2028
Figure 9. Advertisers Case Studies
Figure 10. Media Company Case Studies
Figure 11. Others Case Studies
Figure 12. Audience Measurement Systems Report Years Considered
Figure 13. Global Audience Measurement Systems Market Size (US$ Million), Year-over-Year: 2017-2028
Figure 14. Global Audience Measurement Systems Market Size, (US$ Million), 2017 VS 2021 VS 2028
Figure 15. Global Audience Measurement Systems Market Share by Region: 2021 VS 2028
Figure 16. Global Audience Measurement Systems Market Share by Players in 2021
Figure 17. Global Top Audience Measurement Systems Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Audience Measurement Systems as of 2021)
Figure 18. The Top 10 and 5 Players Market Share by Audience Measurement Systems Revenue in 2021
Figure 19. North America Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 20. North America Audience Measurement Systems Market Share by Country (2017-2028)
Figure 21. United States Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 22. Canada Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 23. Europe Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 24. Europe Audience Measurement Systems Market Share by Country (2017-2028)
Figure 25. Germany Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 26. France Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 27. U.K. Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 28. Italy Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 29. Russia Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 30. Nordic Countries Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 31. Asia-Pacific Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 32. Asia-Pacific Audience Measurement Systems Market Share by Region (2017-2028)
Figure 33. China Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 34. Japan Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 35. South Korea Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 36. Southeast Asia Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 37. India Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 38. Australia Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 39. Latin America Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 40. Latin America Audience Measurement Systems Market Share by Country (2017-2028)
Figure 41. Mexico Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 42. Brazil Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 43. Middle East & Africa Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 44. Middle East & Africa Audience Measurement Systems Market Share by Country (2017-2028)
Figure 45. Turkey Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 46. Saudi Arabia Audience Measurement Systems Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 47. Nielsen Revenue Growth Rate in Audience Measurement Systems Business (2017-2022)
Figure 48. Kantar Revenue Growth Rate in Audience Measurement Systems Business (2017-2022)
Figure 49. RSG Media Revenue Growth Rate in Audience Measurement Systems Business (2017-2022)
Figure 50. Tubular Revenue Growth Rate in Audience Measurement Systems Business (2017-2022)
Figure 51. YouGov Revenue Growth Rate in Audience Measurement Systems Business (2017-2022)
Figure 52. Comscore Revenue Growth Rate in Audience Measurement Systems Business (2017-2022)
Figure 53. GfK Revenue Growth Rate in Audience Measurement Systems Business (2017-2022)
Figure 54. AGF Videoforschung GmbH Revenue Growth Rate in Audience Measurement Systems Business (2017-2022)
Figure 55. PwC Revenue Growth Rate in Audience Measurement Systems Business (2017-2022)
Figure 56. Bottom-up and Top-down Approaches for This Report
Figure 57. Data Triangulation
Figure 58. Key Executives Interviewed

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.