Global Video Games Advertising Market Report & Forecast 2022-2028

1 Study Coverage
1.1 Video Games Advertising Revenue in Video Games Advertising Business (2017-2022) & (US$ Million) Introduction
1.2 Global Video Games Advertising Outlook 2017 VS 2022 VS 2028
1.2.1 Global Video Games Advertising Market Size for the Year 2017-2028
1.2.2 Global Video Games Advertising Market Size for the Year 2017-2028
1.3 Video Games Advertising Market Size, United States VS Global, 2017 VS 2022 VS 2028
1.3.1 The Market Share of United States Video Games Advertising in Global, 2017 VS 2022 VS 2028
1.3.2 The Growth Rate of Video Games Advertising Market Size, United States VS Global, 2017 VS 2022 VS 2028
1.4 Video Games Advertising Market Dynamics
1.4.1 Video Games Advertising Industry Trends
1.4.2 Video Games Advertising Market Drivers
1.4.3 Video Games Advertising Market Challenges
1.4.4 Video Games Advertising Market Restraints
1.5 Study Objectives
1.6 Years Considered
2 Video Games Advertising by Type
2.1 Video Games Advertising Market Segment by Type
2.1.1 In-game Advertising
2.1.2 Advergames
2.1.3 Others
2.2 Global Video Games Advertising Market Size by Type (2017, 2022 & 2028)
2.3 Global Video Games Advertising Market Size by Type (2017-2028)
2.4 United States Video Games Advertising Market Size by Type (2017, 2022 & 2028)
2.5 United States Video Games Advertising Market Size by Type (2017-2028)
3 Video Games Advertising by Application
3.1 Video Games Advertising Market Segment by Application
3.1.1 Commercial
3.1.2 Service Industry
3.1.3 Manufacturing Industry
3.1.4 Others
3.2 Global Video Games Advertising Market Size by Application (2017, 2022 & 2028)
3.3 Global Video Games Advertising Market Size by Application (2017-2028)
3.4 United States Video Games Advertising Market Size by Application (2017, 2022 & 2028)
3.5 United States Video Games Advertising Market Size by Application (2017-2028)
4 Global Video Games Advertising Competitor Landscape by Company
4.1 Global Video Games Advertising Market Size by Company
4.1.1 Top Global Video Games Advertising Companies Ranked by Revenue (2021)
4.1.2 Global Video Games Advertising Revenue by Player (2017-2022)
4.2 Global Video Games Advertising Concentration Ratio (CR)
4.2.1 Video Games Advertising Market Concentration Ratio (CR) (2017-2022)
4.2.2 Global Top 5 and Top 10 Largest Companies of Video Games Advertising in 2021
4.2.3 Global Video Games Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
4.3 Global Video Games Advertising Headquarters, Revenue in Video Games Advertising Business (2017-2022) & (US$ Million) Type
4.3.1 Global Video Games Advertising Headquarters and Area Served
4.3.2 Global Video Games Advertising Companies Revenue in Video Games Advertising Business (2017-2022) & (US$ Million) Type
4.3.3 Date of International Companies Enter into Video Games Advertising Market
4.4 Companies Mergers & Acquisitions, Expansion Plans
4.5 United States Video Games Advertising Market Size by Company
4.5.1 Top Video Games Advertising Players in United States, Ranked by Revenue (2021)
4.5.2 United States Video Games Advertising Revenue by Players (2020, 2021 & 2022)
5 Global Video Games Advertising Market Size by Region
5.1 Global Video Games Advertising Market Size by Region: 2017 VS 2022 VS 2028
5.2 Global Video Games Advertising Market Size by Region (2017-2028)
5.2.1 Global Video Games Advertising Market Size by Region: 2017-2022
5.2.2 Global Video Games Advertising Market Size by Region (2023-2028)
6 Segment in Region Level & Country Level
6.1 North America
6.1.1 North America Video Games Advertising Market Size YoY Growth 2017-2028
6.1.2 North America Video Games Advertising Market Facts & Figures by Country (2017, 2022 & 2028)
6.1.3 U.S.
6.1.4 Canada
6.2 Asia-Pacific
6.2.1 Asia-Pacific Video Games Advertising Market Size YoY Growth 2017-2028
6.2.2 Asia-Pacific Video Games Advertising Market Facts & Figures by Region (2017, 2022 & 2028)
6.2.3 China
6.2.4 Japan
6.2.5 South Korea
6.2.6 India
6.2.7 Australia
6.2.8 Taiwan
6.2.9 Indonesia
6.2.10 Thailand
6.2.11 Malaysia
6.2.12 Philippines
6.3 Europe
6.3.1 Europe Video Games Advertising Market Size YoY Growth 2017-2028
6.3.2 Europe Video Games Advertising Market Facts & Figures by Country (2017, 2022 & 2028)
6.3.3 Germany
6.3.4 France
6.3.5 U.K.
6.3.6 Italy
6.3.7 Russia
6.4 Latin America
6.4.1 Latin America Video Games Advertising Market Size YoY Growth 2017-2028
6.4.2 Latin America Video Games Advertising Market Facts & Figures by Country (2017, 2022 & 2028)
6.4.3 Mexico
6.4.4 Brazil
6.4.5 Argentina
6.5 Middle East and Africa
6.5.1 Middle East and Africa Video Games Advertising Market Size YoY Growth 2017-2028
6.5.2 Middle East and Africa Video Games Advertising Market Facts & Figures by Country (2017, 2022 & 2028)
6.5.3 Turkey
6.5.4 Saudi Arabia
6.5.5 U.A.E
7 Company Profiles
7.1 BrightRoll
7.1.1 BrightRoll Company Details
7.1.2 BrightRoll Business Overview
7.1.3 BrightRoll Video Games Advertising Introduction
7.1.4 BrightRoll Revenue in Video Games Advertising Business (2017-2022)
7.1.5 BrightRoll Recent Development
7.2 Flurry
7.2.1 Flurry Company Details
7.2.2 Flurry Business Overview
7.2.3 Flurry Video Games Advertising Introduction
7.2.4 Flurry Revenue in Video Games Advertising Business (2017-2022)
7.2.5 Flurry Recent Development
7.3 Google
7.3.1 Google Company Details
7.3.2 Google Business Overview
7.3.3 Google Video Games Advertising Introduction
7.3.4 Google Revenue in Video Games Advertising Business (2017-2022)
7.3.5 Google Recent Development
7.4 InMobi
7.4.1 InMobi Company Details
7.4.2 InMobi Business Overview
7.4.3 InMobi Video Games Advertising Introduction
7.4.4 InMobi Revenue in Video Games Advertising Business (2017-2022)
7.4.5 InMobi Recent Development
7.5 AppNexus
7.5.1 AppNexus Company Details
7.5.2 AppNexus Business Overview
7.5.3 AppNexus Video Games Advertising Introduction
7.5.4 AppNexus Revenue in Video Games Advertising Business (2017-2022)
7.5.5 AppNexus Recent Development
7.6 Byyd
7.6.1 Byyd Company Details
7.6.2 Byyd Business Overview
7.6.3 Byyd Video Games Advertising Introduction
7.6.4 Byyd Revenue in Video Games Advertising Business (2017-2022)
7.6.5 Byyd Recent Development
7.7 Fiksu
7.7.1 Fiksu Company Details
7.7.2 Fiksu Business Overview
7.7.3 Fiksu Video Games Advertising Introduction
7.7.4 Fiksu Revenue in Video Games Advertising Business (2017-2022)
7.7.5 Fiksu Recent Development
7.8 IAD
7.8.1 IAD Company Details
7.8.2 IAD Business Overview
7.8.3 IAD Video Games Advertising Introduction
7.8.4 IAD Revenue in Video Games Advertising Business (2017-2022)
7.8.5 IAD Recent Development
7.9 Kiip
7.9.1 Kiip Company Details
7.9.2 Kiip Business Overview
7.9.3 Kiip Video Games Advertising Introduction
7.9.4 Kiip Revenue in Video Games Advertising Business (2017-2022)
7.9.5 Kiip Recent Development
7.10 Matomy Media
7.10.1 Matomy Media Company Details
7.10.2 Matomy Media Business Overview
7.10.3 Matomy Media Video Games Advertising Introduction
7.10.4 Matomy Media Revenue in Video Games Advertising Business (2017-2022)
7.10.5 Matomy Media Recent Development
7.11 Millennial Media
7.11.1 Millennial Media Company Details
7.11.2 Millennial Media Business Overview
7.11.3 Millennial Media Video Games Advertising Introduction
7.11.4 Millennial Media Revenue in Video Games Advertising Business (2017-2022)
7.11.5 Millennial Media Recent Development
7.12 Platform One
7.12.1 Platform One Company Details
7.12.2 Platform One Business Overview
7.12.3 Platform One Video Games Advertising Introduction
7.12.4 Platform One Revenue in Video Games Advertising Business (2017-2022)
7.12.5 Platform One Recent Development
7.13 MobPartner
7.13.1 MobPartner Company Details
7.13.2 MobPartner Business Overview
7.13.3 MobPartner Video Games Advertising Introduction
7.13.4 MobPartner Revenue in Video Games Advertising Business (2017-2022)
7.13.5 MobPartner Recent Development
7.14 MoPub
7.14.1 MoPub Company Details
7.14.2 MoPub Business Overview
7.14.3 MoPub Video Games Advertising Introduction
7.14.4 MoPub Revenue in Video Games Advertising Business (2017-2022)
7.14.5 MoPub Recent Development
7.15 Tapjoy
7.15.1 Tapjoy Company Details
7.15.2 Tapjoy Business Overview
7.15.3 Tapjoy Video Games Advertising Introduction
7.15.4 Tapjoy Revenue in Video Games Advertising Business (2017-2022)
7.15.5 Tapjoy Recent Development
7.16 SpotXchange
7.16.1 SpotXchange Company Details
7.16.2 SpotXchange Business Overview
7.16.3 SpotXchange Video Games Advertising Introduction
7.16.4 SpotXchange Revenue in Video Games Advertising Business (2017-2022)
7.16.5 SpotXchange Recent Development
7.17 Tremor Video
7.17.1 Tremor Video Company Details
7.17.2 Tremor Video Business Overview
7.17.3 Tremor Video Video Games Advertising Introduction
7.17.4 Tremor Video Revenue in Video Games Advertising Business (2017-2022)
7.17.5 Tremor Video Recent Development
7.18 TubeMogul
7.18.1 TubeMogul Company Details
7.18.2 TubeMogul Business Overview
7.18.3 TubeMogul Video Games Advertising Introduction
7.18.4 TubeMogul Revenue in Video Games Advertising Business (2017-2022)
7.18.5 TubeMogul Recent Development
8 Research Findings and Conclusion
9 Appendix
9.1 Research Methodology
9.1.1 Methodology/Research Approach
9.1.2 Data Source
9.2 Author Details
9.3 Disclaimer

List of Tables
Table 1. Video Games Advertising Market Size United States VS Global, CAGR (2017 VS 2022 VS 2028)
Table 2. Video Games Advertising Market Trends
Table 3. Video Games Advertising Market Drivers
Table 4. Video Games Advertising Market Challenges
Table 5. Video Games Advertising Market Restraints
Table 6. Global Video Games Advertising Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million)
Table 7. United States Video Games Advertising Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million)
Table 8. Global Video Games Advertising Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million)
Table 9. United States Video Games Advertising Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million)
Table 10. Top Video Games Advertising Companies in Global Market, Ranking by Revenue (2021)
Table 11. Global Video Games Advertising Revenue by Player, (US$ Million), 2017-2022
Table 12. Global Video Games Advertising Revenue Share by Player, 2017-2022
Table 13. Global Video Games Advertising Companies Market Concentration Ratio (CR5 and HHI)
Table 14. Global Video Games Advertising by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Video Games Advertising as of 2021)
Table 15. Top Players of Video Games Advertising in Global Market, Headquarters and Area Served
Table 16. Companies Revenue in Video Games Advertising Business (2017-2022) & (US$ Million) Type
Table 17. Date of International Companies Enter into Video Games Advertising Market
Table 18. Companies Mergers & Acquisitions, Expansion Plans
Table 19. Top Video Games Advertising Players in United States Market, Ranking by Revenue (2021)
Table 20. United States Video Games Advertising Revenue by Players, (US$ Million), 2020, 2021 & 2022
Table 21. United States Video Games Advertising Revenue Share by Players, 2020, 2021 & 2022
Table 22. Global Video Games Advertising Market Size by Region (US$ Million): 2017 VS 2022 VS 2028
Table 23. Global Video Games Advertising Market Size by Region (2017-2022) & (US$ Million)
Table 24. Global Video Games Advertising Market Size Forecast by Region (2023-2028) & (US$ Million)
Table 25. North America Video Games Advertising Sales in Value by Country (2017-2028) & (US$ Million)
Table 26. Asia Pacific Video Games Advertising Sales in Value by Region (2017-2028) & (US$ Million)
Table 27. Europe Video Games Advertising Sales in Value by Country (2017-2028) & (US$ Million)
Table 28. Latin Americaa Video Games Advertising Sales in Value by Country (2017-2028) & (US$ Million)
Table 29. Middle East and Africa Video Games Advertising Sales in Value by Country (2017-2028) & (US$ Million)
Table 30. BrightRoll Company Details
Table 31. BrightRoll Business Overview
Table 32. BrightRoll Video Games Advertising Product
Table 33. BrightRoll Revenue in Video Games Advertising Business (2017-2022) & (US$ Million)
Table 34. BrightRoll Recent Development
Table 35. Flurry Company Details
Table 36. Flurry Business Overview
Table 37. Flurry Video Games Advertising Product
Table 38. Flurry Revenue in Video Games Advertising Business (2017-2022) & (US$ Million)
Table 39. Flurry Recent Development
Table 40. Google Company Details
Table 41. Google Business Overview
Table 42. Google Video Games Advertising Product
Table 43. Google Revenue in Video Games Advertising Business (2017-2022) & (US$ Million)
Table 44. Google Recent Development
Table 45. InMobi Company Details
Table 46. InMobi Business Overview
Table 47. InMobi Video Games Advertising Product
Table 48. InMobi Revenue in Video Games Advertising Business (2017-2022) & (US$ Million)
Table 49. InMobi Recent Development
Table 50. AppNexus Company Details
Table 51. AppNexus Business Overview
Table 52. AppNexus Video Games Advertising Product
Table 53. AppNexus Revenue in Video Games Advertising Business (2017-2022) & (US$ Million)
Table 54. AppNexus Recent Development
Table 55. Byyd Company Details
Table 56. Byyd Business Overview
Table 57. Byyd Video Games Advertising Product
Table 58. Byyd Revenue in Video Games Advertising Business (2017-2022) & (US$ Million)
Table 59. Byyd Recent Development
Table 60. Fiksu Company Details
Table 61. Fiksu Business Overview
Table 62. Fiksu Video Games Advertising Product
Table 63. Fiksu Revenue in Video Games Advertising Business (2017-2022) & (US$ Million)
Table 64. Fiksu Recent Development
Table 65. IAD Company Details
Table 66. IAD Business Overview
Table 67. IAD Video Games Advertising Product
Table 68. IAD Revenue in Video Games Advertising Business (2017-2022) & (US$ Million)
Table 69. IAD Recent Development
Table 70. Kiip Company Details
Table 71. Kiip Business Overview
Table 72. Kiip Video Games Advertising Product
Table 73. Kiip Revenue in Video Games Advertising Business (2017-2022) & (US$ Million)
Table 74. Kiip Recent Development
Table 75. Matomy Media Company Details
Table 76. Matomy Media Business Overview
Table 77. Matomy Media Video Games Advertising Product
Table 78. Matomy Media Revenue in Video Games Advertising Business (2017-2022) & (US$ Million)
Table 79. Matomy Media Recent Development
Table 80. Millennial Media Company Details
Table 81. Millennial Media Business Overview
Table 82. Millennial Media Video Games Advertising Product
Table 83. Millennial Media Revenue in Video Games Advertising Business (2017-2022) & (US$ Million)
Table 84. Millennial Media Recent Development
Table 85. Platform One Company Details
Table 86. Platform One Business Overview
Table 87. Platform One Video Games Advertising Product
Table 88. Platform One Revenue in Video Games Advertising Business (2017-2022) & (US$ Million)
Table 89. Platform One Recent Development
Table 90. MobPartner Company Details
Table 91. MobPartner Business Overview
Table 92. MobPartner Video Games Advertising Product
Table 93. MobPartner Revenue in Video Games Advertising Business (2017-2022) & (US$ Million)
Table 94. MobPartner Recent Development
Table 95. MoPub Company Details
Table 96. MoPub Business Overview
Table 97. MoPub Video Games Advertising Product
Table 98. MoPub Revenue in Video Games Advertising Business (2017-2022) & (US$ Million)
Table 99. MoPub Recent Development
Table 100. Tapjoy Company Details
Table 101. Tapjoy Business Overview
Table 102. Tapjoy Video Games Advertising Product
Table 103. Tapjoy Revenue in Video Games Advertising Business (2017-2022) & (US$ Million)
Table 104. Tapjoy Recent Development
Table 105. SpotXchange Company Details
Table 106. SpotXchange Business Overview
Table 107. SpotXchange Video Games Advertising Product
Table 108. SpotXchange Revenue in Video Games Advertising Business (2017-2022) & (US$ Million)
Table 109. SpotXchange Recent Development
Table 110. Tremor Video Company Details
Table 111. Tremor Video Business Overview
Table 112. Tremor Video Video Games Advertising Product
Table 113. Tremor Video Revenue in Video Games Advertising Business (2017-2022) & (US$ Million)
Table 114. Tremor Video Recent Development
Table 115. TubeMogul Company Details
Table 116. TubeMogul Business Overview
Table 117. TubeMogul Video Games Advertising Product
Table 118. TubeMogul Revenue in Video Games Advertising Business (2017-2022) & (US$ Million)
Table 119. TubeMogul Recent Development
Table 120. Research Programs/Design for This Report
Table 121. Key Data Information from Secondary Sources
Table 122. Key Data Information from Primary Sources
List of Figures
Figure 1. Video Games Advertising Product Picture
Figure 2. Global Video Games Advertising Market Size, (US$ Million), 2017 VS 2022 VS 2028
Figure 3. Global Video Games Advertising Market Size 2017-2028 (US$ Million)
Figure 4. United States Video Games Advertising Market Size, (US$ Million), 2017 VS 2022 VS 2028
Figure 5. United States Video Games Advertising Market Size 2017-2028 (US$ Million)
Figure 6. United States Video Games Advertising Market Share in Global 2017-2028
Figure 7. Video Games Advertising Report Years Considered
Figure 8. Product Picture of In-game Advertising
Figure 9. Product Picture of Advergames
Figure 10. Product Picture of Others
Figure 11. Global Video Games Advertising Market Share by Type in 2022 & 2028
Figure 12. Global Video Games Advertising Market Size by Type (2017-2028) & (US$ Million)
Figure 13. Global Video Games Advertising Market Share by Type (2017-2028)
Figure 14. United States Video Games Advertising Market Share by Type in 2022 & 2028
Figure 15. United States Video Games Advertising Market Size by Type (2017-2028) & (US$ Million)
Figure 16. United States Video Games Advertising Market Share by Type (2017-2028)
Figure 17. Product Picture of Commercial
Figure 18. Product Picture of Service Industry
Figure 19. Product Picture of Manufacturing Industry
Figure 20. Product Picture of Others
Figure 21. Global Video Games Advertising Market Share by Application in 2022 & 2028
Figure 22. Global Video Games Advertising Market Size by Application (2017-2028) & (US$ Million)
Figure 23. Global Video Games Advertising Market Share by Application (2017-2028)
Figure 24. United States Video Games Advertising Market Share by Application in 2022 & 2028
Figure 25. United States Video Games Advertising Market Size by Application (2017-2028) & (US$ Million)
Figure 26. United States Video Games Advertising Market Share by Application (2017-2028)
Figure 27. North America Video Games Advertising Market Size Growth Rate 2017-2028 (US$ Million)
Figure 28. U.S. Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 29. Canada Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 30. Europe Video Games Advertising Market Size Growth Rate 2017-2028 (US$ Million)
Figure 31. Germany Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 32. France Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 33. U.K. Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 34. Italy Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 35. Russia Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 36. Asia-Pacific Video Games Advertising Market Size Growth Rate 2017-2028 (US$ Million)
Figure 37. China Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 38. Japan Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 39. South Korea Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 40. India Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 41. Australia Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 42. Taiwan Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 43. Indonesia Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 44. Thailand Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 45. Malaysia Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 46. Philippines Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 47. Latin America Video Games Advertising Market Size Growth Rate 2017-2028 (US$ Million)
Figure 48. Mexico Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 49. Brazil Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 50. Argentina Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 51. Middle East & Africa Video Games Advertising Market Size Growth Rate 2017-2028 (US$ Million)
Figure 52. Turkey Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 53. Saudi Arabia Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 54. U.A.E Video Games Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
Figure 55. BrightRoll Revenue Growth Rate in Video Games Advertising Business (2017-2022)
Figure 56. Flurry Revenue Growth Rate in Video Games Advertising Business (2017-2022)
Figure 57. Google Revenue Growth Rate in Video Games Advertising Business (2017-2022)
Figure 58. InMobi Revenue Growth Rate in Video Games Advertising Business (2017-2022)
Figure 59. AppNexus Revenue Growth Rate in Video Games Advertising Business (2017-2022)
Figure 60. Byyd Revenue Growth Rate in Video Games Advertising Business (2017-2022)
Figure 61. Fiksu Revenue Growth Rate in Video Games Advertising Business (2017-2022)
Figure 62. IAD Revenue Growth Rate in Video Games Advertising Business (2017-2022)
Figure 63. Kiip Revenue Growth Rate in Video Games Advertising Business (2017-2022)
Figure 64. Matomy Media Revenue Growth Rate in Video Games Advertising Business (2017-2022)
Figure 65. Millennial Media Revenue Growth Rate in Video Games Advertising Business (2017-2022)
Figure 66. Platform One Revenue Growth Rate in Video Games Advertising Business (2017-2022)
Figure 67. MobPartner Revenue Growth Rate in Video Games Advertising Business (2017-2022)
Figure 68. MoPub Revenue Growth Rate in Video Games Advertising Business (2017-2022)
Figure 69. Tapjoy Revenue Growth Rate in Video Games Advertising Business (2017-2022)
Figure 70. SpotXchange Revenue Growth Rate in Video Games Advertising Business (2017-2022)
Figure 71. Tremor Video Revenue Growth Rate in Video Games Advertising Business (2017-2022)
Figure 72. TubeMogul Revenue Growth Rate in Video Games Advertising Business (2017-2022)
Figure 73. Bottom-up and Top-down Approaches for This Report
Figure 74. Data Triangulation
Figure 75. Key Executives Interviewed

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.