The United Arab Emirates is a constitutional federation of seven emirates consisting of Abu Dhabi, Dubai, Sharjah, Ajman, Umm al-Qaiwain, Ras al-Khaimah and Fujairah. United Arab Emirates home appliance market has experienced steady growth over the past few years, and it is one of the top countries in consumption of home appliances. Rapidly growing expatriate population, rising disposable income and rapid urbanization are some of the other key factors contributing to the high demand of home appliances. United Arab Emirates is expected to continue its dominance owing to heavy adoption of energy efficient home appliance. Moreover, growing population coupled to changing lifestyle is predicted to fuel to the growth of home appliance market in United Arab Emirates. Product innovation, new product development, and integration of numerous value-added features is further expected to boost the market demand over the next few years. The demand for smart home appliances is increasing due to several factors such as increased digitalization, growing consumer awareness of smart hubs, and growing consumer purchasing power.
Key Market Trends
Growing Expatriate Population is Driving the Market
The United Arab Emirates has a rapidly growing expatriate population due to migration from other countries. Growing expatriate population and low import duties are supporting the growth of the home appliances market in the United Arab Emirates. Leading companies are working on launching technology-driven home appliances, keeping in mind the need of the working-class population. The important reason behind the rising demand for smart home appliances is a tech-savvy young population. Young people find more value in the concept of smart homes and connected devices mainly because of the convenience that these devices offer.
Refrigerator Segment is Major Largest Share in the Market
United Arab Emirates Refrigerator market is expected to grow due to the rising demand for energy-efficient and sustainable technology equipment, growing preference towards frozen & chilled products. Expansion of the food and beverage industry, bustling tourism along with the upcoming smart cities development projects would attribute to the Refrigerator market growth. Growing investments in innovation of refrigerators units and rising income levels and rise in rising consumer spending power are some of the key trends stimulating market growth. Furthermore, increasing nuclear families count and environmental changes are anticipated to boost the growth of the overall market.
The report covers major international players operating in the United Arab Emirates Home Appliances Market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.
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1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain / Supply Chain Analysis
4.5 Porters 5 Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Impact of Covid-19 on the Market
5 MARKET SEGMENTATION
5.1.1 Major Appliances
18.104.22.168 Dishwashing Machines
22.214.171.124 Washing Machines
126.96.36.199 Air Conditioners
188.8.131.52 Other Major Appliances
5.1.2 Small Appliances
184.108.40.206 Coffee/Tea Makers
220.127.116.11 Food Processors
18.104.22.168 Grills & Roasters
22.214.171.124 Vacuum Cleaners
126.96.36.199 Grills & Roasters
188.8.131.52 Other Small Appliances
5.2 Distribution Channel
5.2.1 Supermarkets and Hypermarkets
5.2.2 Specialty Stores
5.2.4 Other Distribution Channels
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 BSH Home Appliances FZE
6.2.2 LG Electronics Gulf FZE
6.2.3 Better Life LLC
6.2.4 Haier Electronics Group Co. Ltd?
6.2.5 Samsung Electronics Ltd
6.2.6 AB Electrolux
6.2.7 Hisense Middle East
6.2.8 Teka Kuchentechnik United Arab Emirates LLC?
6.2.9 Dyson Limited
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.