The Turkish ceramic tiles market is expected to witness strong growth during the forecast period, owing to factors such as increasing construction activities and urbanization. Ceramic tiles are durable, rigid, and environment-friendly, which comply with the green building standards, and thus, are gaining traction in flooring and walling applications.
Turkey has one of the oldest and fastest-growing ceramic manufacturing industries in the world. The ceramic tile manufacturing industry is one of the most developed sectors in Turkey. ?The country has emerged as one of the top ten ceramic tile manufacturers in the world. The industry in the country is eighth in the world and third in Europe, with a production capacity of over 330 million sqm.
Turkey is the fourth-largest ceramic tile exporter in the world, and it exports nearly 30% of its produce to more than 100 countries across five continents. The most important export markets, in order of vitality, are Germany, Israel, the United Kingdom, Canada, and United States.
The market in Turkey is witnessing a new trend of ceramic tiles with natural stone looks and the manufacturers are coming up with various product variants, inspired by nature, with traditional designs such as Turkish motifs.
Key Market Trends
Rising Construction Activities in Turkey are Driving the Market
The ceramic tiles industry is driven by the construction sector in Turkey. The construction sector plays an important role in the Turkish economy. Due to the growing number of mega projects and the investments around them, the political dynamics also play a major role in the economic balances across the country.
Furthermore, the expanding investments in the field of infrastructure, such as transportation and energy throughout the country and the development of new settlements, have been effective in increasing the number of housing projects. The direct share of the construction sector in the Turkish economy is 8% and the indirect share is 30%, when different construction sectors are considered within the scope of the study.
Increasing Exports of Turkish Ceramic Tiles
Exports are vital for the Turkish ceramic industry. From 2015 to 2018, the Turkish ceramic tile exports grew steadily, to 100 million sqm, representing 30% of the national production. Turkey is the world’s seventh-largest ceramic tile-exporting country. ?
The country’s tile exports have grown steadily over the last four years (77 million sqm in 2015, 81 in 2016, 93 in 2017, and 100 in 2018), and currently, they represent 30% of the Turkish production volume (having accounted for 335 million sqm in 2018), with an average selling price of about EUR 5/sqm. Almost half of the country’s total tile exports in 2018 were sold across countries in the European Union, a quarter was sold in Asia, and 17% in North America. The increasing exports of ceramic tiles from Turkey are expected to fuel the growth of its market.
The Turkish ceramic tiles market is fragmented, with the presence of players, such as Kale Group, Turkish Ceramics, and NG Kuthaya Seramik. The market players are continuously introducing products with low environmental impact and enhanced durability, as well as aesthetics, to gain the consumers' attention. The major players in the industry are focusing on achieving optimal operational costs, enhancing their product quality, and maximizing their production output. To capture the market share, the companies are investing in modern technologies, such as digital inkjet printing technology.
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1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS
4.1 Insights on Market Trends/Consumer Preference Analysis
4.2 Insights on the Operating Channels (Retail, Distributors, E-commerce, and Others)
4.3 Insights on the Regulatory Framework for Turkish Ceramic Tiles
4.4 Insights on the Technological Trends in the Industry
5 MARKET DYNAMICS
5.1 Market Overview
5.2 Market Drivers
5.3 Market Restraints
5.4 Market Opportunities
5.5 Industry Value Chain Analysis
5.6 Porter's Five Forces Analysis
6 MARKET SEGMENTATION
6.1 By Product
6.1.4 Other Products
6.2 By Application
6.2.1 Floor Tiles
6.2.2 Wall Tiles
6.2.3 Other Applications
6.3 By Construction Type
6.3.1 New Construction
6.4 By End User
7 COMPETITIVE LANDSCAPE
7.1 Market Competion Overview
7.2 Company Profiles
7.2.1 Turkish Ceramics
7.2.2 Kale Group
7.2.3 NG Kutahya Seramik
7.2.4 Umpas Seramik
7.2.5 Graniser Seramik
7.2.8 Akgun Seramik
7.2.9 Bien Seramik
7.2.10 Ege Seramik
7.2.11 Yurtbay Seramiks
8 MARKET OPPORTUNITIES AND FUTURE TRENDS
10 ABOUT US
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.