Home textiles, a major segment of overall textile industry, offers a wide range of categories such as furnishing fabrics, curtains, carpets, table covers, kitchen accessories, bedspreads, bath linen and other home furnishings. Home textiles make our lives more comfortable and give our interiors a defined aesthetic characteristic. The European market for home textiles is growing and it continued to be the major importers of Home Textile. Germany, United Kingdom, Netherlands, and Spain are leading importers in Europe. European Luxury home textile companies have been making their presence felt in textile trades and fairs in Russia. Increasing rate of urbanization and improved quality of living are responsible for the growing demand of home textiles like beddings, bed sheets, towels, blankets and covers.
Key Market Trends
Online Retailing is Growing in Home Textile Industry
Online retailing is one of the key factors driving the Europe home textile market. Companies are tying up with online retailers, as well as introducing their own e-portals to reach out to a wide consumer base. Increasing number of online portals are contributing to the market growth. The market has grown strongly as consumers are increasingly leveraging the convenience of online shopping and purchasing a wide variety of products. Demand for home textiles is expected to remain influenced by growing online retailing sector. Thus, online retailing will boost the growth of Europe home textile market during the forecast period
Growing Bed Linen Segment
Bed Line includes pillow covers, bed covers, bed sheets and duvet cover. Bed Linen accounted for the highest market share and this is primarily due to the increasing consumer preference for quality over brands. Manufacturers are offering a new and improved quality product with attractive designs. Some of the other factors aiding the growth include the booming housing sector and increasing consumer spending on home furnishing. Rising consumer awareness regarding good night’s sleep and appropriate bedding materials has led to the increase in demand for bed linen, thereby driving the market for home textiles.
The report covers major international players operating in the Europe Home Textile Market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.
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1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain / Supply Chain Analysis
4.5 Porters 5 Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1.1 Bed Linen
5.1.2 Bath Linen
5.1.3 Kitchen Linen
5.1.6 Other Products
5.2 Distribution Channel
5.2.2 Specialty Stores
5.2.4 Other Distribution Channels
126.96.36.199 Hospitality and Leisure
188.8.131.52 Other Commercial End Users
6 COMPETITIVE LANDSCAPE
6.1 Market Competition Overview
6.2 Company Profiles
6.2.1 Tisseray & cie
6.2.2 AW Hainsworth
6.2.3 Reig Marti
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.