Turkish home textile is a growing, dynamic, and developing sector both with its production and domestic and foreign trade volume. Turkey is one of the major centers in setting trends and fashion in the global home textiles industry. Turkey is one of the world’s top exporters of home textiles. Turkish Home Textile companies are intensively exporting to countries such as Germany, United States, Bulgaria, France, United Kingdom, Italy, the Netherlands, Poland, Iran, Spain, and others.
Key Market Trends
Exports of Home Textiles is Driving the Market
Turkey is one of the leading exporters of home textiles. Turkish home textiles possess some critically unique features. Primarily, the sector, having a very strong quality image abroad, has a machinery park with the latest technology and an infrastructure with a flexible working style and a highly qualified labour force which can produce a wide range of products. Turkey is exporting its own special collections to mature markets such as Europe, United States and others. Among the main factors providing success in the sector, is brand creation. Furthermore, adapting to high value-added quality products, consideration of intellectual property rights, human health, environment, and total quality management issues also aid in increasing the competitiveness in the sector.
Increasing Consumer Spending on Home Textile is Driving the Market
Increased consumer spending on household textiles will drive Turkey home textile market's growth over the forecast period. Higher disposable incomes are expected to translate to much higher spending on home textiles. Growth in end-use sectors, such as hospitality and residential, along with the rising awareness about changing home decor trends is estimated to drive the market. Increasing demand for household products and growing consumer awareness has made home textiles a lucrative business segment in the textile industry.
The report covers major international players operating in the Turkey Home Textile Market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.
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1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain / Supply Chain Analysis
4.5 Porters 5 Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Technological Innovations
4.7 Impact of Covid-19 on the Market
5 MARKET SEGMENTATION
5.1.1 Bed Linen
5.1.2 Bath Linen
5.1.3 Kitchen Linen
5.1.6 Other Products
5.2 Distribution Channel
5.2.1 Supermarkets and Hypermarkets
5.2.2 Specialty Stores
5.2.4 Other Distribution Channels
6 COMPETITIVE LANDSCAPE
6.1 Market Competition Overview
6.2 Company Profiles
6.2.1 Sasa Polyester Sanayi AS
6.2.2 Menderes Tekstil
6.2.3 Zorlu Textile Group
6.2.4 Merinos Hali Sanayi Ve Ticaret AS
6.2.5 Kipas Mensucat Isletmeleri AS
6.2.6 Boyteks Tekstil Sanayi Ve Ticaret AS
6.2.7 Gulsan Sentetik Dokuma Sanayi ve Ticaret A.S.
6.2.8 Dinarsu Imalat ve Ticaret
6.2.9 Kartal Carpet and Textile
6.2.10 Beyteks Textile Industry
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.