The global apple cider vinegar market is projected to grow at a CAGR of 5.4% during the forecast period.
- Apple cider vinegar is typically a combination of fruity cider vinegar and the mild sweetness of apple juice concentrate. It is a familiar ingredient in food dressings, flavorings, and preservatives.
Rigorous researches proved that apple cider vinegar has several health benefits including obesity, heart disease, cancer, and bacterial infections. However, consuming too much vinegar may lead to unwanted effects like tooth decay on regular consumption of undiluted vinegar, nausea and even low potassium levels in some extreme cases. Skin burns can also take place if undiluted apple cider vinegar stays in contact with the skin for a long period. Hence, it is anticipated that the mentioned effects can hamper the flourishing market to an extent.
Scope of the Report
The apple cider vinegar market is segmented by form into liquid and tablets and capsule types. Based on the application, the apple cider vinegar market can be diversely classified into food & beverages, pharmaceuticals, personal care, and others. Also, by distribution channel, the market can be differentiated into supermarkets/hypermarkets, drug stores, convenience stores, specialist stores, and others. The market is further segmented by Geography.
Key Market Trends
Apple Cider Vinegar Demand is Rising due to Availability in Multiple Free-froms
Apple Cider Vinegar has been available in liquid and pill/capsule form but still, the customer preference wasn't inclined towards the product because of the consciousness of the consumers towards the source of extraction and allergy risks. However, after the introduction of non-GMO, gluten-free, organic and vegan concepts to the product, the market is witnessing considerable growth. Moreover, unfiltered apple cider vinegar is popular among the consumers due to the presence of the original 'mother' essence and taste.
Asia Pacific is Expanding the use of Apple Cider Vinegar in the Personal Care Industry
Hair that looks dull, brittle, or frizzy tends to be more alkaline or higher on the pH scale. Because of the mildly acidic nature, apple cider vinegar restores the natural pH resulting in hair that shines and slides easily, making it less prone to tangling, snagging and thus reducing hair frizz. The organic label companies in China and India are thus coming up with solutions incorporating apple cider vinegar into hair care products like shampoos and conditioners for fine results. Facial masks using the same have also been introduced in the market. Therefore, the Asia Pacific market is the fastest-growing regional segment for the market.
Raw and unfiltered apple cider vinegar retains ÔThe MotherÕ, a cloudy, natural enzyme, acid and friendly bacteria combination highly regarded for its many qualities. The companies that are leading the market presently strive to come up with products that can be as versatile in use as possible. The major players like Barnes Naturals Pty Ltd, The Kraft Heinz Company, Carl KŸhne KG, PepsiCo, Inc., Aspall, etc. have introduced various free-from kinds of apple cider vinegar at a large scale to promote the growth of the potential market.
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1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market Overview
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Form
5.1.2 Tablets and capsules
5.2 By Application
5.2.1 Food and Beverage
5.2.3 Personal Care
5.2.4 Other Applications
5.3 By Distribution Channel
5.3.1 Hypermarkets and Supermarkets
5.3.2 Drug stores
5.3.3 Convenience stores
5.3.4 Specialist stores
5.3.5 Other Channels
5.4.1 North America
18.104.22.168 United States
22.214.171.124 Rest of North America
126.96.36.199 United Kingdom
188.8.131.52 Rest of Europe
5.4.3 Asia Pacific
184.108.40.206 Rest of Asia-Pacific
5.4.4 South America
220.127.116.11 Rest of South America
5.4.5 Middle East and Africa
18.104.22.168 South Africa
22.214.171.124 Saudi Arabia
126.96.36.199 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Barnes Naturals Pty Ltd
6.3.2 The Kraft Heinz Company
6.3.3 PepsiCo, Inc.
6.3.4 Carl Kuhne KG
6.3.6 Old Dutch Mustard Co. Inc.
6.3.7 American Garden
6.3.8 Bragg Live Food Products
6.3.9 Manzana Products Co., Inc.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.