Global OTT Streaming Services Market Research Report 2023

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global OTT Streaming Services Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Video
1.2.3 Audio
1.2.4 Game
1.2.5 Communication
1.2.6 Other
1.3 Market by Application
1.3.1 Global OTT Streaming Services Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Personal
1.3.3 Commercial
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global OTT Streaming Services Market Perspective (2018-2029)
2.2 OTT Streaming Services Growth Trends by Region
2.2.1 Global OTT Streaming Services Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 OTT Streaming Services Historic Market Size by Region (2018-2023)
2.2.3 OTT Streaming Services Forecasted Market Size by Region (2024-2029)
2.3 OTT Streaming Services Market Dynamics
2.3.1 OTT Streaming Services Industry Trends
2.3.2 OTT Streaming Services Market Drivers
2.3.3 OTT Streaming Services Market Challenges
2.3.4 OTT Streaming Services Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top OTT Streaming Services Players by Revenue
3.1.1 Global Top OTT Streaming Services Players by Revenue (2018-2023)
3.1.2 Global OTT Streaming Services Revenue Market Share by Players (2018-2023)
3.2 Global OTT Streaming Services Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by OTT Streaming Services Revenue
3.4 Global OTT Streaming Services Market Concentration Ratio
3.4.1 Global OTT Streaming Services Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by OTT Streaming Services Revenue in 2022
3.5 OTT Streaming Services Key Players Head office and Area Served
3.6 Key Players OTT Streaming Services Product Solution and Service
3.7 Date of Enter into OTT Streaming Services Market
3.8 Mergers & Acquisitions, Expansion Plans
4 OTT Streaming Services Breakdown Data by Type
4.1 Global OTT Streaming Services Historic Market Size by Type (2018-2023)
4.2 Global OTT Streaming Services Forecasted Market Size by Type (2024-2029)
5 OTT Streaming Services Breakdown Data by Application
5.1 Global OTT Streaming Services Historic Market Size by Application (2018-2023)
5.2 Global OTT Streaming Services Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America OTT Streaming Services Market Size (2018-2029)
6.2 North America OTT Streaming Services Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America OTT Streaming Services Market Size by Country (2018-2023)
6.4 North America OTT Streaming Services Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe OTT Streaming Services Market Size (2018-2029)
7.2 Europe OTT Streaming Services Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe OTT Streaming Services Market Size by Country (2018-2023)
7.4 Europe OTT Streaming Services Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific OTT Streaming Services Market Size (2018-2029)
8.2 Asia-Pacific OTT Streaming Services Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific OTT Streaming Services Market Size by Region (2018-2023)
8.4 Asia-Pacific OTT Streaming Services Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America OTT Streaming Services Market Size (2018-2029)
9.2 Latin America OTT Streaming Services Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America OTT Streaming Services Market Size by Country (2018-2023)
9.4 Latin America OTT Streaming Services Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa OTT Streaming Services Market Size (2018-2029)
10.2 Middle East & Africa OTT Streaming Services Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa OTT Streaming Services Market Size by Country (2018-2023)
10.4 Middle East & Africa OTT Streaming Services Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Amazon
11.1.1 Amazon Company Detail
11.1.2 Amazon Business Overview
11.1.3 Amazon OTT Streaming Services Introduction
11.1.4 Amazon Revenue in OTT Streaming Services Business (2018-2023)
11.1.5 Amazon Recent Development
11.2 Netflix
11.2.1 Netflix Company Detail
11.2.2 Netflix Business Overview
11.2.3 Netflix OTT Streaming Services Introduction
11.2.4 Netflix Revenue in OTT Streaming Services Business (2018-2023)
11.2.5 Netflix Recent Development
11.3 Hulu
11.3.1 Hulu Company Detail
11.3.2 Hulu Business Overview
11.3.3 Hulu OTT Streaming Services Introduction
11.3.4 Hulu Revenue in OTT Streaming Services Business (2018-2023)
11.3.5 Hulu Recent Development
11.4 Google
11.4.1 Google Company Detail
11.4.2 Google Business Overview
11.4.3 Google OTT Streaming Services Introduction
11.4.4 Google Revenue in OTT Streaming Services Business (2018-2023)
11.4.5 Google Recent Development
11.5 Apple
11.5.1 Apple Company Detail
11.5.2 Apple Business Overview
11.5.3 Apple OTT Streaming Services Introduction
11.5.4 Apple Revenue in OTT Streaming Services Business (2018-2023)
11.5.5 Apple Recent Development
11.6 Meta
11.6.1 Meta Company Detail
11.6.2 Meta Business Overview
11.6.3 Meta OTT Streaming Services Introduction
11.6.4 Meta Revenue in OTT Streaming Services Business (2018-2023)
11.6.5 Meta Recent Development
11.7 Telstra
11.7.1 Telstra Company Detail
11.7.2 Telstra Business Overview
11.7.3 Telstra OTT Streaming Services Introduction
11.7.4 Telstra Revenue in OTT Streaming Services Business (2018-2023)
11.7.5 Telstra Recent Development
11.8 Roku, Inc.
11.8.1 Roku, Inc. Company Detail
11.8.2 Roku, Inc. Business Overview
11.8.3 Roku, Inc. OTT Streaming Services Introduction
11.8.4 Roku, Inc. Revenue in OTT Streaming Services Business (2018-2023)
11.8.5 Roku, Inc. Recent Development
11.9 Kakao
11.9.1 Kakao Company Detail
11.9.2 Kakao Business Overview
11.9.3 Kakao OTT Streaming Services Introduction
11.9.4 Kakao Revenue in OTT Streaming Services Business (2018-2023)
11.9.5 Kakao Recent Development
11.10 The Walt Disney Company
11.10.1 The Walt Disney Company Company Detail
11.10.2 The Walt Disney Company Business Overview
11.10.3 The Walt Disney Company OTT Streaming Services Introduction
11.10.4 The Walt Disney Company Revenue in OTT Streaming Services Business (2018-2023)
11.10.5 The Walt Disney Company Recent Development
11.11 Alphabet
11.11.1 Alphabet Company Detail
11.11.2 Alphabet Business Overview
11.11.3 Alphabet OTT Streaming Services Introduction
11.11.4 Alphabet Revenue in OTT Streaming Services Business (2018-2023)
11.11.5 Alphabet Recent Development
11.12 WarnerMedia Direct
11.12.1 WarnerMedia Direct Company Detail
11.12.2 WarnerMedia Direct Business Overview
11.12.3 WarnerMedia Direct OTT Streaming Services Introduction
11.12.4 WarnerMedia Direct Revenue in OTT Streaming Services Business (2018-2023)
11.12.5 WarnerMedia Direct Recent Development
11.13 Rakuten
11.13.1 Rakuten Company Detail
11.13.2 Rakuten Business Overview
11.13.3 Rakuten OTT Streaming Services Introduction
11.13.4 Rakuten Revenue in OTT Streaming Services Business (2018-2023)
11.13.5 Rakuten Recent Development
11.14 Muvi
11.14.1 Muvi Company Detail
11.14.2 Muvi Business Overview
11.14.3 Muvi OTT Streaming Services Introduction
11.14.4 Muvi Revenue in OTT Streaming Services Business (2018-2023)
11.14.5 Muvi Recent Development
11.15 IBM
11.15.1 IBM Company Detail
11.15.2 IBM Business Overview
11.15.3 IBM OTT Streaming Services Introduction
11.15.4 IBM Revenue in OTT Streaming Services Business (2018-2023)
11.15.5 IBM Recent Development
11.16 Tencent
11.16.1 Tencent Company Detail
11.16.2 Tencent Business Overview
11.16.3 Tencent OTT Streaming Services Introduction
11.16.4 Tencent Revenue in OTT Streaming Services Business (2018-2023)
11.16.5 Tencent Recent Development
11.17 Baidu
11.17.1 Baidu Company Detail
11.17.2 Baidu Business Overview
11.17.3 Baidu OTT Streaming Services Introduction
11.17.4 Baidu Revenue in OTT Streaming Services Business (2018-2023)
11.17.5 Baidu Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details






List of Tables
Table 1. Global OTT Streaming Services Market Size Growth Rate by Type (US$ Million): 2018 VS 2022 VS 2029
Table 2. Key Players of Video
Table 3. Key Players of Audio
Table 4. Key Players of Game
Table 5. Key Players of Communication
Table 6. Key Players of Other
Table 7. Global OTT Streaming Services Market Size Growth by Application (US$ Million): 2018 VS 2022 VS 2029
Table 8. Global OTT Streaming Services Market Size by Region (US$ Million): 2018 VS 2022 VS 2029
Table 9. Global OTT Streaming Services Market Size by Region (2018-2023) & (US$ Million)
Table 10. Global OTT Streaming Services Market Share by Region (2018-2023)
Table 11. Global OTT Streaming Services Forecasted Market Size by Region (2024-2029) & (US$ Million)
Table 12. Global OTT Streaming Services Market Share by Region (2024-2029)
Table 13. OTT Streaming Services Market Trends
Table 14. OTT Streaming Services Market Drivers
Table 15. OTT Streaming Services Market Challenges
Table 16. OTT Streaming Services Market Restraints
Table 17. Global OTT Streaming Services Revenue by Players (2018-2023) & (US$ Million)
Table 18. Global OTT Streaming Services Market Share by Players (2018-2023)
Table 19. Global Top OTT Streaming Services Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in OTT Streaming Services as of 2022)
Table 20. Ranking of Global Top OTT Streaming Services Companies by Revenue (US$ Million) in 2022
Table 21. Global 5 Largest Players Market Share by OTT Streaming Services Revenue (CR5 and HHI) & (2018-2023)
Table 22. Key Players Headquarters and Area Served
Table 23. Key Players OTT Streaming Services Product Solution and Service
Table 24. Date of Enter into OTT Streaming Services Market
Table 25. Mergers & Acquisitions, Expansion Plans
Table 26. Global OTT Streaming Services Market Size by Type (2018-2023) & (US$ Million)
Table 27. Global OTT Streaming Services Revenue Market Share by Type (2018-2023)
Table 28. Global OTT Streaming Services Forecasted Market Size by Type (2024-2029) & (US$ Million)
Table 29. Global OTT Streaming Services Revenue Market Share by Type (2024-2029)
Table 30. Global OTT Streaming Services Market Size by Application (2018-2023) & (US$ Million)
Table 31. Global OTT Streaming Services Revenue Market Share by Application (2018-2023)
Table 32. Global OTT Streaming Services Forecasted Market Size by Application (2024-2029) & (US$ Million)
Table 33. Global OTT Streaming Services Revenue Market Share by Application (2024-2029)
Table 34. North America OTT Streaming Services Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
Table 35. North America OTT Streaming Services Market Size by Country (2018-2023) & (US$ Million)
Table 36. North America OTT Streaming Services Market Size by Country (2024-2029) & (US$ Million)
Table 37. Europe OTT Streaming Services Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
Table 38. Europe OTT Streaming Services Market Size by Country (2018-2023) & (US$ Million)
Table 39. Europe OTT Streaming Services Market Size by Country (2024-2029) & (US$ Million)
Table 40. Asia-Pacific OTT Streaming Services Market Size Growth Rate by Region (US$ Million): 2018 VS 2022 VS 2029
Table 41. Asia-Pacific OTT Streaming Services Market Size by Region (2018-2023) & (US$ Million)
Table 42. Asia-Pacific OTT Streaming Services Market Size by Region (2024-2029) & (US$ Million)
Table 43. Latin America OTT Streaming Services Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
Table 44. Latin America OTT Streaming Services Market Size by Country (2018-2023) & (US$ Million)
Table 45. Latin America OTT Streaming Services Market Size by Country (2024-2029) & (US$ Million)
Table 46. Middle East & Africa OTT Streaming Services Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029
Table 47. Middle East & Africa OTT Streaming Services Market Size by Country (2018-2023) & (US$ Million)
Table 48. Middle East & Africa OTT Streaming Services Market Size by Country (2024-2029) & (US$ Million)
Table 49. Amazon Company Detail
Table 50. Amazon Business Overview
Table 51. Amazon OTT Streaming Services Product
Table 52. Amazon Revenue in OTT Streaming Services Business (2018-2023) & (US$ Million)
Table 53. Amazon Recent Development
Table 54. Netflix Company Detail
Table 55. Netflix Business Overview
Table 56. Netflix OTT Streaming Services Product
Table 57. Netflix Revenue in OTT Streaming Services Business (2018-2023) & (US$ Million)
Table 58. Netflix Recent Development
Table 59. Hulu Company Detail
Table 60. Hulu Business Overview
Table 61. Hulu OTT Streaming Services Product
Table 62. Hulu Revenue in OTT Streaming Services Business (2018-2023) & (US$ Million)
Table 63. Hulu Recent Development
Table 64. Google Company Detail
Table 65. Google Business Overview
Table 66. Google OTT Streaming Services Product
Table 67. Google Revenue in OTT Streaming Services Business (2018-2023) & (US$ Million)
Table 68. Google Recent Development
Table 69. Apple Company Detail
Table 70. Apple Business Overview
Table 71. Apple OTT Streaming Services Product
Table 72. Apple Revenue in OTT Streaming Services Business (2018-2023) & (US$ Million)
Table 73. Apple Recent Development
Table 74. Meta Company Detail
Table 75. Meta Business Overview
Table 76. Meta OTT Streaming Services Product
Table 77. Meta Revenue in OTT Streaming Services Business (2018-2023) & (US$ Million)
Table 78. Meta Recent Development
Table 79. Telstra Company Detail
Table 80. Telstra Business Overview
Table 81. Telstra OTT Streaming Services Product
Table 82. Telstra Revenue in OTT Streaming Services Business (2018-2023) & (US$ Million)
Table 83. Telstra Recent Development
Table 84. Roku, Inc. Company Detail
Table 85. Roku, Inc. Business Overview
Table 86. Roku, Inc. OTT Streaming Services Product
Table 87. Roku, Inc. Revenue in OTT Streaming Services Business (2018-2023) & (US$ Million)
Table 88. Roku, Inc. Recent Development
Table 89. Kakao Company Detail
Table 90. Kakao Business Overview
Table 91. Kakao OTT Streaming Services Product
Table 92. Kakao Revenue in OTT Streaming Services Business (2018-2023) & (US$ Million)
Table 93. Kakao Recent Development
Table 94. The Walt Disney Company Company Detail
Table 95. The Walt Disney Company Business Overview
Table 96. The Walt Disney Company OTT Streaming Services Product
Table 97. The Walt Disney Company Revenue in OTT Streaming Services Business (2018-2023) & (US$ Million)
Table 98. The Walt Disney Company Recent Development
Table 99. Alphabet Company Detail
Table 100. Alphabet Business Overview
Table 101. Alphabet OTT Streaming Services Product
Table 102. Alphabet Revenue in OTT Streaming Services Business (2018-2023) & (US$ Million)
Table 103. Alphabet Recent Development
Table 104. WarnerMedia Direct Company Detail
Table 105. WarnerMedia Direct Business Overview
Table 106. WarnerMedia Direct OTT Streaming Services Product
Table 107. WarnerMedia Direct Revenue in OTT Streaming Services Business (2018-2023) & (US$ Million)
Table 108. WarnerMedia Direct Recent Development
Table 109. Rakuten Company Detail
Table 110. Rakuten Business Overview
Table 111. Rakuten OTT Streaming Services Product
Table 112. Rakuten Revenue in OTT Streaming Services Business (2018-2023) & (US$ Million)
Table 113. Rakuten Recent Development
Table 114. Muvi Company Detail
Table 115. Muvi Business Overview
Table 116. Muvi OTT Streaming Services Product
Table 117. Muvi Revenue in OTT Streaming Services Business (2018-2023) & (US$ Million)
Table 118. Muvi Recent Development
Table 119. IBM Company Detail
Table 120. IBM Business Overview
Table 121. IBM OTT Streaming Services Product
Table 122. IBM Revenue in OTT Streaming Services Business (2018-2023) & (US$ Million)
Table 123. IBM Recent Development
Table 124. Tencent Company Detail
Table 125. Tencent Business Overview
Table 126. Tencent OTT Streaming Services Product
Table 127. Tencent Revenue in OTT Streaming Services Business (2018-2023) & (US$ Million)
Table 128. Tencent Recent Development
Table 129. Baidu Company Detail
Table 130. Baidu Business Overview
Table 131. Baidu OTT Streaming Services Product
Table 132. Baidu Revenue in OTT Streaming Services Business (2018-2023) & (US$ Million)
Table 133. Baidu Recent Development
Table 134. Research Programs/Design for This Report
Table 135. Key Data Information from Secondary Sources
Table 136. Key Data Information from Primary Sources
List of Figures
Figure 1. Global OTT Streaming Services Market Size Comparison by Type (2023-2029) & (US$ Million)
Figure 2. Global OTT Streaming Services Market Share by Type: 2022 VS 2029
Figure 3. Video Features
Figure 4. Audio Features
Figure 5. Game Features
Figure 6. Communication Features
Figure 7. Other Features
Figure 8. Global OTT Streaming Services Market Size Comparison by Application (2023-2029) & (US$ Million)
Figure 9. Global OTT Streaming Services Market Share by Application: 2022 VS 2029
Figure 10. Personal Case Studies
Figure 11. Commercial Case Studies
Figure 12. OTT Streaming Services Report Years Considered
Figure 13. Global OTT Streaming Services Market Size (US$ Million), Year-over-Year: 2018-2029
Figure 14. Global OTT Streaming Services Market Size, (US$ Million), 2018 VS 2022 VS 2029
Figure 15. Global OTT Streaming Services Market Share by Region: 2022 VS 2029
Figure 16. Global OTT Streaming Services Market Share by Players in 2022
Figure 17. Global Top OTT Streaming Services Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in OTT Streaming Services as of 2022)
Figure 18. The Top 10 and 5 Players Market Share by OTT Streaming Services Revenue in 2022
Figure 19. North America OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 20. North America OTT Streaming Services Market Share by Country (2018-2029)
Figure 21. United States OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 22. Canada OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 23. Europe OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 24. Europe OTT Streaming Services Market Share by Country (2018-2029)
Figure 25. Germany OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 26. France OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 27. U.K. OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 28. Italy OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 29. Russia OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 30. Nordic Countries OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 31. Asia-Pacific OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 32. Asia-Pacific OTT Streaming Services Market Share by Region (2018-2029)
Figure 33. China OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 34. Japan OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 35. South Korea OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 36. Southeast Asia OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 37. India OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 38. Australia OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 39. Latin America OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 40. Latin America OTT Streaming Services Market Share by Country (2018-2029)
Figure 41. Mexico OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 42. Brazil OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 43. Middle East & Africa OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 44. Middle East & Africa OTT Streaming Services Market Share by Country (2018-2029)
Figure 45. Turkey OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 46. Saudi Arabia OTT Streaming Services Market Size YoY Growth (2018-2029) & (US$ Million)
Figure 47. Amazon Revenue Growth Rate in OTT Streaming Services Business (2018-2023)
Figure 48. Netflix Revenue Growth Rate in OTT Streaming Services Business (2018-2023)
Figure 49. Hulu Revenue Growth Rate in OTT Streaming Services Business (2018-2023)
Figure 50. Google Revenue Growth Rate in OTT Streaming Services Business (2018-2023)
Figure 51. Apple Revenue Growth Rate in OTT Streaming Services Business (2018-2023)
Figure 52. Meta Revenue Growth Rate in OTT Streaming Services Business (2018-2023)
Figure 53. Telstra Revenue Growth Rate in OTT Streaming Services Business (2018-2023)
Figure 54. Roku, Inc. Revenue Growth Rate in OTT Streaming Services Business (2018-2023)
Figure 55. Kakao Revenue Growth Rate in OTT Streaming Services Business (2018-2023)
Figure 56. The Walt Disney Company Revenue Growth Rate in OTT Streaming Services Business (2018-2023)
Figure 57. Alphabet Revenue Growth Rate in OTT Streaming Services Business (2018-2023)
Figure 58. WarnerMedia Direct Revenue Growth Rate in OTT Streaming Services Business (2018-2023)
Figure 59. Rakuten Revenue Growth Rate in OTT Streaming Services Business (2018-2023)
Figure 60. Muvi Revenue Growth Rate in OTT Streaming Services Business (2018-2023)
Figure 61. IBM Revenue Growth Rate in OTT Streaming Services Business (2018-2023)
Figure 62. Tencent Revenue Growth Rate in OTT Streaming Services Business (2018-2023)
Figure 63. Baidu Revenue Growth Rate in OTT Streaming Services Business (2018-2023)
Figure 64. Bottom-up and Top-down Approaches for This Report
Figure 65. Data Triangulation
Figure 66. Key Executives Interviewed





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SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.